Electronic Theses and Dissertation

Kecamatan torgamba, kabupaten labuhanbatu selatan, sumatera utara merupakan sentra produksi kelapa sawit tertinggi di kabupaten tersebut. meskipun banyak pabrik pengolahan kelapa sawit beroperasi di sekitar wilayah ini, masih banyak petani yang tidak menjual tbs secara langsung ke pabrik, melainkan melalui lembaga perantara seperti pedagang pengumpul dan pedagang besar (ramp), sehingga terbentuk beragam pola saluran pemasaran yang berpotensi menimbulkan perbedaan kinerja pemasaran. penelitian ini bertujuan untuk menganalisis pola saluran pemasaran dan kinerja pemasaran tbs melalui indikator margin pemasaran, farmer's share, rasio keuntungan dan biaya, serta tingkat efisiensi pemasaran tbs kelapa sawit di kecamatan torgamba. hasil penelitian menunjukkan terdapat empat pola saluran pemasaran tbs kelapa sawit di kecamatan torgamba, yaitu saluran pemasaran i (petani - pabrik), saluran pemasaran ii (petani - pedagang pengumpul - pabrik), saluran pemasaran iii (petani - pedagang besar - pabrik), dan saluran pemasaran iv (petani - pedagang pengumpul - pedagang besar - pabrik). nilai margin pemasaran pada saluran i, ii, iii, dan iv berturut-turut sebesar rp0/kg, rp355/kg, rp418/kg, dan rp830/kg, dengan nilai farmer's share masing-masing sebesar 100%, 88,99%, 88,40%, dan 77,57%. nilai rasio keuntungan dan biaya pada keempat saluran juga lebih besar dari satu (9,13; 7,96; 6,57; dan 5,98), yang menunjukkan bahwa seluruh kegiatan pemasaran memberikan keuntungan. sementara itu, nilai efisiensi pemasaran berturut-turut sebesar 9,87%, 11,16%, 13,20%, dan 14,32%, yang seluruhnya berada di bawah 50% sehingga tergolong efisien. secara keseluruhan, saluran pemasaran i merupakan saluran dengan kinerja pemasaran tbs kelapa sawit paling efisien di kecamatan torgamba karena memiliki margin pemasaran terendah, farmer's share tertinggi, rasio keuntungan dan biaya tertinggi, serta nilai efisiensi pemasaran terendah dibandingkan saluran pemasaran lainnya.

Torgamba District, South Labuhanbatu Regency, North Sumatra is the highest oil palm production center in the district. Although many palm oil processing mills operate around this region, there are still many farmers who do not sell FFB directly to the mills, but through intermediary institutions such as collectors and wholesalers (RAMP), resulting in various marketing channel patterns that have the potential to cause differences in marketing performance. This study aims to analyze the pattern of marketing channels and FFB marketing performance through marketing margin indicators, farmer's share, profit and cost ratio, and the level of efficiency of palm oil FFB marketing in Torgamba District. The results of the study showed that there are four patterns of palm oil FFB marketing channels in Torgamba District, namely Marketing Channel I (Farmers - Factories), Marketing Channels II (Farmers - Collectors - Factories), Marketing Channels III (Farmers - Wholesalers - Factories), and Marketing Channels IV (Farmers - Collectors - Wholesalers - Factories). The value of the marketing margin on channels I, II, III, and IV was Rp0/Kg, Rp355/Kg, Rp418/Kg, and Rp830/Kg, respectively, with the value of farmer's share of 100%, 88.99%, 88.40%, and 77.57%, respectively. The value of the profit-cost ratio on all four channels was also greater than one (9.13; 7.96; 6.57; and 5.98), indicating that the entire marketing activity was profitable. Meanwhile, the marketing efficiency values were 9.87%, 11.16%, 13.20%, and 14.32%, all of which were below 50% so they were classified as efficient. Overall, Marketing Channel I is the channel with the most efficient palm oil FFB marketing performance in Torgamba District because it has the lowest marketing margin, highest farmer's share, highest profit-to-cost ratio, and lowest marketing efficiency value compared to other marketing channels.