Electronic Theses and Dissertation

Abstrak ridha aulia. (2025). analisis aktivitas sport tourism kota sabang tahun 2025 [tesis. universitas syiah kuala]. dibawah bimbingan dr. mansur, m. kes., dan dr. drs. sukardi putra, m. kes. kota sabang merupakan salah satu destinasi unggulan di indonesia yang memiliki potensi besar dalam pengembangan sport tourism berkat keindahan alam bawah laut, pantai, serta berbagai event olahraga tahunan seperti sabang marine festival dan triathlon internasional. untuk aktivitas bahari seperti diving, snorkeling, dan olahraga petualangan lainnya, pemanfaatan potensi tersebut belum sepenuhnya optimal. beberapa event masih bersifat insidental dan belum terintegrasi dalam kalender pariwisata tahunan, sehingga dampaknya terhadap kunjungan wisatawan belum berkelanjutan. fluktuasi jumlah wisatawan, rendahnya tingkat hunian di luar musim liburan, serta keterbatasan investasi juga menjadi faktor penghambat. penelitian ini bertujuan untuk menganalisis karakteristik dan motivasi turis yang melakukan kegiatan sport tourism di kota sabang pada tahun 2025, serta mengidentifikasi faktor-faktor yang memengaruhi keputusan mereka dalam berpartisipasi pada aktivitas wisata olahraga. metode penelitian yang digunakan adalah metode deskriptif kuantitatif dengan pendekatan survei. data diperoleh melalui penyebaran kuesioner kepada 92 responden turis domestik dan mancanegara yang berkunjung ke sabang pada tahun 2025. analisis data dilakukan dengan menggunakan teknik analisis statistik deskriptif dan analisis faktor untuk mengidentifikasi motivasi utama turis. hasil penelitian menunjukkan bahwa aktivitas sport tourism di kota sabang berada dalam kategori sangat baik, dengan aktivitas wisata yang didominasi oleh diving, snorkeling, dan trekking sebagai daya tarik utama. karakteristik wisatawan didominasi oleh wisatawan usia produktif, berpendidikan tinggi, wisatawan domestik, serta memiliki kecenderungan melakukan aktivitas olahraga secara aktif dengan frekuensi kunjungan dan tingkat pengeluaran yang mendukung perekonomian pariwisata. selain itu, keputusan wisatawan dalam melakukan sport tourism dipengaruhi oleh aksesibilitas, daya tarik destinasi, kualitas fasilitas, pelayanan, keamanan, harga, serta promosi digital, sementara hasil analisis swot menunjukkan bahwa kota sabang memiliki potensi yang kuat untuk dikembangkan sebagai destinasi sport tourism yang berdaya saing dan berkelanjutan. kata kunci: sport tourism, motivasi wisatawan, sabang, pariwisata olahraga, revisit intention.

ABSTRACT Ridha Aulia. (2025). Analysis of Tourists in Sabang Regency Engaging in Sport Tourism in 2025. [Thesis. Syiah Kuala University]. Under the supervision of Dr. Drs. Mansur, M.Kes., and Dr. Drs. Sukardi Putra, M.Kes. Sabang City is one of Indonesia's leading tourism destinations with significant potential for the development of sport tourism due to its beautiful underwater scenery, beaches, and various annual sporting events such as the Sabang Marine Festival and international triathlon competitions. In addition, Sabang offers a wide range of marine-based activities, including diving, snorkeling, and other adventure sports. However, the utilization of these tourism potentials has not yet been fully optimized. Several sporting events are still organized on an incidental basis and have not been fully integrated into the annual tourism calendar, limiting their sustainable impact on tourist arrivals. Fluctuations in visitor numbers, low accommodation occupancy rates outside the holiday season, and limited investment also remain major challenges. This study aims to analyze the characteristics and motivations of tourists participating in sport tourism activities in Sabang City in 2025 and to identify the factors influencing their decisions to engage in sport tourism activities. This study employed a quantitative descriptive research method using a survey approach. Data were collected through questionnaires distributed to 92 domestic and international tourists visiting Sabang in 2025. The data were analyzed using descriptive statistical analysis and factor analysis to identify the primary motivations of tourists. The results indicate that Sport Tourism activities in Sabang City were categorized as very good, with diving, snorkeling, and trekking emerging as the most popular tourist activities and the primary attractions of the destination. The characteristics of tourists were predominantly productive-age, well-educated, domestic visitors who actively participated in sport tourism activities, with travel frequency and expenditure contributing positively to the local tourism economy. Furthermore, tourists' decisions to engage in sport tourism were influenced by accessibility, destination attractiveness, facility quality, service quality, safety, reasonable pricing, and digital promotion. The SWOT analysis also revealed that Sabang City possesses strong potential to be further developed as a competitive and sustainable Sport Tourism destination. Keywords: Sport Tourism, Tourist Motivation, Sabang, Sports Tourism, Revisit Intention.