Electronic Theses and Dissertation

Penelitian ini bertujuan menganalisis pengaruh wisata kelam (dark tourism), engaging entertainment, dan unique learning experience terhadap niat berkunjung kembali (revisit intention) wisatawan pada destinasi wisata kelam tsunami di provinsi aceh melalui sikap (attitude) sebagai variabel mediasi serta religiusitas sebagai variabel moderasi. penelitian ini dilatarbelakangi oleh fluktuasi jumlah kunjungan wisatawan ke destinasi wisata tsunami aceh, meskipun kawasan tersebut memiliki nilai historis, edukatif, dan spiritual yang tinggi. di sisi lain, penelitian mengenai wisata kelam di negara-negara muslim, khususnya yang mengintegrasikan dimensi religiusitas dalam menjelaskan perilaku wisatawan, masih relatif terbatas sehingga membuka peluang pengembangan model konseptual yang lebih komprehensif. penelitian menggunakan pendekatan kuantitatif dengan desain penelitian eksplanatori. populasi penelitian adalah wisatawan yang pernah mengunjungi destinasi wisata kelam tsunami di aceh, dengan jumlah sampel sebanyak 250 responden yang dipilih menggunakan teknik purposive sampling. data dikumpulkan melalui kuesioner berbasis skala likert lima poin dan dianalisis menggunakan structural equation modeling-partial least squares (sem-pls) melalui perangkat lunak smartpls. pengujian model meliputi validitas, reliabilitas, model struktural, pengaruh langsung, pengaruh tidak langsung, dan efek moderasi. hasil penelitian menunjukkan bahwa wisata kelam, engaging entertainment, unique learning experience, dan sikap wisatawan berpengaruh positif dan signifikan terhadap niat berkunjung kembali. selain itu, wisata kelam, engaging entertainment, dan unique learning experience juga terbukti berpengaruh positif terhadap pembentukan sikap wisatawan. sikap wisatawan secara signifikan memediasi hubungan antara ketiga variabel pengalaman wisata tersebut dengan niat berkunjung kembali. selanjutnya, religiusitas terbukti memperkuat pengaruh wisata kelam terhadap niat berkunjung kembali, sehingga menunjukkan bahwa dimensi spiritual memainkan peran penting dalam membentuk loyalitas wisatawan pada destinasi wisata memorial berbasis bencana di aceh. model penelitian mampu menjelaskan perilaku wisatawan secara memadai melalui integrasi faktor pengalaman wisata, psikologis, dan religiusitas. penelitian ini memberikan kontribusi teoretis dengan memperluas theory of planned behavior (tpb) melalui integrasi konsep dark tourism, engaging entertainment, unique learning experience, dan religiusitas dalam menjelaskan perilaku wisatawan pada destinasi wisata kelam berbasis nilai-nilai islam. dari sisi praktis, hasil penelitian menjadi dasar bagi pemerintah daerah dan pengelola destinasi dalam merancang strategi pengembangan wisata kelam yang menyeimbangkan aspek edukatif, memorial, hiburan, dan spiritual guna meningkatkan loyalitas serta keberlanjutan pariwisata di provinsi aceh. kata kunci: wisata kelam, engaging entertainment, unique learning experience, sikap, religiusitas, niat berkunjung kembali

This study aims to analyze the influence of dark tourism, engaging entertainment, and unique learning experiences on tourists' revisit intention at tsunami-related dark tourism destinations in Aceh Province, using attitude as a mediating variable and religiosity as a moderating variable. This research is motivated by the fluctuation in the number of tourist visits to Aceh's tsunami-related tourist destinations, despite the region's high historical, educational, and spiritual value. Furthermore, research on dark tourism in Muslim countries, particularly those integrating religiosity to explain tourist behavior, remains relatively limited, opening up opportunities for developing a more comprehensive conceptual model. The study employed a quantitative approach with an explanatory research design. The study population consisted of tourists who had visited tsunami-related dark tourism destinations in Aceh, with a sample size of 250 respondents selected using a purposive sampling technique. Data were collected through a five-point Likert-scale questionnaire and analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS) using SmartPLS software. Model testing included validity, reliability, structural modeling, direct effects, indirect effects, and moderating effects. The results showed that dark tourism, engaging entertainment, unique learning experiences, and tourist attitudes had a positive and significant influence on revisit intention. Furthermore, dark tourism, engaging entertainment, and unique learning experiences were also shown to have a positive influence on the formation of tourist attitudes. Tourist attitudes significantly mediated the relationship between these three tourism experience variables and revisit intention. Furthermore, religiosity was shown to strengthen the influence of dark tourism on revisit intention, indicating that the spiritual dimension plays a significant role in shaping tourist loyalty to disaster-based memorial tourism destinations in Aceh. The research model adequately explains tourist behavior through the integration of tourism experience, psychological factors, and religiosity. This research provides a theoretical contribution by expanding the Theory of Planned Behavior (TPB) through the integration of the concepts of dark tourism, engaging entertainment, unique learning experiences, and religiosity to explain tourist behavior at dark tourism destinations based on Islamic values. Practically, the research results provide a basis for local governments and destination managers in designing dark tourism development strategies that balance educational, memorial, entertainment, and spiritual aspects to increase loyalty and tourism sustainability in Aceh Province. Keywords: dark tourism, engaging entertainment, unique learning experience, attitude, religiosity, revisit intention