Electronic Theses and Dissertation

abstrak penelitian ini bertujuan untuk menganalisis pengaruh atribut islami dan kualitas pelayanan terhadap minat kunjung ulang wisatawan pada destinasi wisata alam di sabang dengan citra destinasi sebagai variabel mediasi. penelitian ini menggunakan pendekatan kuantitatif dengan metode survei. data dikumpulkan melalui penyebaran kuesioner kepada 150 wisatawan yang pernah mengunjungi destinasi wisata alam di sabang. analisis data dilakukan menggunakan structural equation modeling-partial least squares (sem-pls) dengan bantuan perangkat lunak smartpls 4. hasil penelitian menunjukkan bahwa atribut islami dan kualitas pelayanan berpengaruh positif dan signifikan terhadap citra destinasi. namun, atribut islami dan kualitas pelayanan tidak berpengaruh signifikan terhadap minat kunjung ulang wisatawan. selanjutnya, citra destinasi terbukti berpengaruh positif dan signifikan terhadap minat kunjung ulang wisatawan. hasil pengujian mediasi menunjukkan bahwa citra destinasi mampu memediasi pengaruh atribut islami dan kualitas pelayanan terhadap minat kunjung ulang wisatawan. temuan ini mengindikasikan bahwa citra destinasi memiliki peran penting dalam meningkatkan minat kunjung ulang wisatawan pada destinasi wisata alam di sabang. kata kunci: atribut islami, kualitas pelayanan, citra destinasi, minat kunjung ulang, wisata alam.

ABSTRACT This study aims to analyze the influence of Islamic attributes and service quality on tourists’ intention to revisit natural tourist destinations in Sabang, with destination image as a mediating variable. This study employs a quantitative approach using a survey method. Data were collected through the distribution of questionnaires to 150 tourists who had previously visited natural tourist destinations in Sabang. Data analysis was conducted using Structural Equation Modeling-Partial Least Squares (SEM-PLS) with the assistance of SmartPLS 4 software. The results indicate that Islamic attributes and service quality have a positive and significant influence on destination image. However, Islamic attributes and service quality do not have a significant influence on tourists’ intention to revisit. Furthermore, destination image was found to have a positive and significant influence on tourists’ interest in revisiting. The mediation test results indicated that destination image acts as a mediator in the influence of Islamic attributes and service quality on tourists’ interest in revisiting. These findings suggest that destination image plays a crucial role in enhancing tourists’ interest in revisiting natural tourist destinations in Sabang. Keywords: Islamic attributes, service quality, destination image, repeat visit interest, nature tourism