Electronic Theses and Dissertation

abstrak penelitian ini bertujuan untuk menganalisis bagaimana representasi budaya dalam film yuni menciptakan dan memperkuat tekanan sosial terhadap perempuan dalam konteks masyarakat banten. tekanan sosial terhadap perempuan di masyarakat banten terbentuk melalui budaya patriarki, norma sosial, legitimasi budaya-agama, serta pengawasan sosial yang diwariskan secara turun-temurun. kondisi tersebut menyebabkan perempuan diharapkan patuh terhadap standar sosial tertentu, seperti menikah pada usia muda, mengutamakan urusan rumah tangga, menjaga kehormatan keluarga, serta membatasi kebebasan diri sesuai ekspektasi masyarakat. penelitian ini menghubungkan kondisi sosial tersebut dengan representasi yang ditampilkan dalam film yuni. metode penelitian yang digunakan adalah pendekatan kualitatif deskriptif dengan menggunakan teori representasi stuart hall dan analisis wacana kritis norman fairclough. data penelitian diperoleh melalui observasi adegan, dialog, ekspresi visual, dan konteks sosial dalam film. analisis data dilakukan melalui tahapan open coding dan axial coding untuk mengidentifikasi tema, sub-tema, serta relasi makna yang merepresentasikan tekanan sosial terhadap perempuan. hasil penelitian menunjukkan bahwa representasi tekanan sosial dalam film yuni ditampilkan melalui normalisasi pernikahan usia dini, penempatan perempuan dalam urusan rumah tangga, ketidaksetaraan posisi perempuan dalam pengambilan keputusan, kontrol terhadap tubuh perempuan melalui mitos budaya dan institusi pendidikan, serta tekanan psikologis yang membatasi kebebasan perempuan dalam menentukan pilihan hidupnya. film juga merepresentasikan bagaimana tekanan sosial diproduksi dan direproduksi melalui keluarga, lingkungan masyarakat, institusi pendidikan, dan budaya patriarki yang dianggap wajar dalam kehidupan sosial masyarakat banten. selain itu, film menampilkan bentuk perlawanan perempuan melalui negosiasi makna, penolakan terhadap norma patriarki, dan usaha memperoleh kebebasan diri. kata kunci: representasi budaya, tekanan sosial, patriarki, film yuni, analisis wacana kritis

ABSTRACT This study aims to analyze how cultural representations in Yuni's film create and reinforce social pressures on women in the context of Banten society. Social pressures on women in Banten society are shaped by patriarchal culture, social norms, culturalreligious legitimacy, and social control passed down through generations. These conditions lead to women being expected to adhere to certain social standards, such as marrying at a young age, prioritizing domestic affairs, maintaining family honor, and limiting personal freedom to meet societal expectations. This study connects these social conditions with the representations depicted in Yuni's film. The research method used was a descriptive qualitative approach utilizing Stuart Hall's theory of representation and Norman Fairclough's critical discourse analysis. Data were obtained through observation of scenes, dialogue, visual expressions, and the social context within the film. Data analysis was conducted through open coding and axial coding to identify themes, sub-themes, and meaningful relationships that represent social pressures on women. The results of the study indicate that the representation of social pressure in Yuni's film is presented through the normalization of early marriage, the placement of women in household affairs, the unequal position of women in decision-making, the control of women's bodies through cultural myths and educational institutions, and the psychological pressure that limits women's freedom to make life choices. The film also depicts how social pressure is produced and reproduced through the family, community environment, educational institutions, and the patriarchal culture that is considered normal in Bantenese social life. Furthermore, the film depicts women's resistance through the negotiation of meaning, rejection of patriarchal norms, and efforts to achieve personal freedom. Keywords: Cultural representation, social pressure, patriarchy, Yuni's film, critical discourse analysis