Electronic Theses and Dissertation

Penelitian ini bertujuan untuk menguji pengaruh pengaruh lokasi, kualitas bangunan, kualitas developer, dan kualitas layanan terhadap keputusan pembelian kpr bank tabungan negara syariah kcs banda aceh dengan pembiayaan sebagai variabel mediasi. dalam penelitian ini populasi adalah seluruha nasabah pembiayaan kpr bank tabungan negara syariah. sampel adalah sebanyak 200 nasabah. analisis data dalam penelitian ini menggunakan metode structural equation modelling (sem). hasil penelitian menunjukkan bahwa lokasi, kualitas bangunan, kualitas developer, kualitas layanan, pembiayaan, dan keputusan pembelian di kpr bank tabungan negara syariah kcs banda aceh sudah baik. selanjutnya ditemukan bahwa lokasi, kualitas bangunan, kualitas developer, dan kualitas layanan berpengaruh terhadap pembiayaan. lokasi, kualitas layanan, kualitas developer, dan pembiayaan berpengaruh terhadap keputusan pembelian. sedangkan kualitas bangunan tidak berpengaruh terhadap keputusan pembelian. selanjutnya pembiayaan memediasi secara parsial pengaruh lokasi, kualitas layanan dan kualitas developer terhadap keputusan pembelian. sedangkan untuk pengaruh kualitas bangunan terhadap keputusan pembelian dimediasi secara penuh oleh pembiayaan. kata kunci: lokasi, kualitas bangunan, kualitas developer, kualitas layanan, pembiayaan, keputusan pembelian

This study aims to examine the influence of location, building quality, developer quality, and service quality on the purchase decision of KPR (mortgage financing) at Bank Tabungan Negara Syariah KCS Banda Aceh, with financing as a mediating variable. The population in this study consists of all customers who receive KPR financing from Bank Tabungan Negara Syariah. A total sample of 200 customers was used. Data analysis in this study employed the Structural Equation Modeling (SEM) method. The results indicate that location, building quality, developer quality, service quality, financing, and purchase decisions at KPR Bank Tabungan Negara Syariah KCS Banda Aceh are generally perceived to be good. Furthermore, the findings show that location, building quality, developer quality, and service quality significantly influence financing. Location, service quality, developer quality, and financing significantly influence purchase decisions, while building quality does not have a significant effect on purchase decisions. Additionally, financing partially mediates the effect of location, service quality, and developer quality on purchase decisions. Meanwhile, the effect of building quality on purchase decisions is fully mediated by financing. Keywords: Location, Building Quality, Developer Quality, Service Quality, Financing, Purchase Decision