Electronic Theses and Dissertation

Abstrak silka ameliya (2026). fenomena hedonisme di kalangan mahasiswa universitas syiah kuala penerima beasiswa kip kuliah: perspektif sosio-ekonomi baru [skripsi. universitas syiah kuala]. dibawah bimbingan maimun, s.pd., m.a dan dr. saiful, s. pd., m.si. fenomena hedonisme di kalangan mahasiswa penerima beasiswa kip kuliah semakin mendapat perhatian ketika gaya hidup yang berorientasi pada kesenangan dan pemenuhan kepuasan diri muncul pada mahasiswa yang berasal dari latar belakang ekonomi kurang mampu. penelitian ini bertujuan untuk (1) menganalisis munculnya fenomena hedonisme di kalangan mahasiswa penerima beasiswa kip kuliah. (2) mengidentifikasi faktor-faktor sosio-ekonomi yang mendorong perilaku hedonisme. (3) menganalisis dampak gaya hidup hedonisme terhadap aspek akademik dan sosial mahasiswa kip. penelitian ini menggunakan pendekatan kualitatif dengan jenis penelitian deskriptif. subjek penelitian terdiri dari 24 mahasiswa penerima beasiswa kip yang berasal dari 12 fakultas di universitas syiah kuala. teknik pengumpulan data dilakukan melalui wawancara dan observasi. hasil penelitian menunjukkan bahwa: (1) fenomena hedonisme muncul dalam bentuk perilaku konsumtif, seperti membeli barang bermerek, mengikuti tren gaya hidup, sering nongkrong di kafe, serta menampilkan gaya hidup di media sosial. (2) faktor sosio-ekonomi yang mendorong perilaku tersebut meliputi tekanan sosial dari lingkungan pergaulan, pengaruh media sosial, lingkungan kampus yang konsumtif, serta keinginan untuk mendapatkan pengakuan sosial. (3) dampak hedonisme terlihat pada aspek akademik berupa menurunnya fokus belajar dan penggunaan dana beasiswa yang kurang optimal, serta pada aspek sosial berupa munculnya stigma negatif, kecemburuan sosial, dan ketidaksesuaian dengan tujuan program kip kuliah. kesimpulannya: (1) hedonisme di kalangan mahasiswa penerima kip kuliah merupakan realitas sosial yang ditandai oleh perubahan gaya hidup dan pola konsumtif; (2) perilaku tersebut dipengaruhi oleh faktor sosio-ekonomi seperti lingkungan sosial, media sosial, akses finansial, serta lemahnya pengelolaan keuangan dan ketidaktepatan sasaran penerima beasiswa; (3) gaya hidup hedonis berdampak pada aspek akademik, sosial, serta citra program beasiswa. saran penelitian ini meliputi: (1) perlunya penguatan edukasi karakter dan literasi keuangan bagi mahasiswa penerima kip; (2) diperlukan kerja sama antara mahasiswa, pihak kampus, dan pemerintah dalam pengawasan serta pengelolaan dana beasiswa; (3) penguatan peran dosen pembimbing akademik dan lingkungan pergaulan positif; (4) penelitian selanjutnya disarankan menggunakan pendekatan dan metode yang lebih beragam. kata kunci: hedonisme, mahasiswa, beasiswa kip kuliah, perspektif sosio-ekonomi.

ABSTRACT Silka Ameliya (2026). The Phenomenon of Hedonism Among Syiah Kuala University Students Receiving KIP Scholarships: A New Socio-Economic Perspective [Thesis. Syiah Kuala University]. Under the guidance of Maimun, S.Pd., M.A and Dr. Saiful, S. Pd., M.Si. The phenomenon of hedonism among students receiving KIP Kuliah Scholarships has gained attention as a lifestyle oriented towards pleasure and self-gratification has emerged among students from economically disadvantaged backgrounds. This study aims to (1) analyze the emergence of hedonism among KIP Kuliah Scholarship recipients. (2) Identify the socio-economic factors that drive hedonistic behavior. (3) Analyze the impact of hedonistic lifestyles on the academic and social aspects of KIP students. This study uses a qualitative approach with a descriptive research type. The research subjects consisted of 24 KIP Scholarship recipients from 12 faculties at Syiah Kuala University. Data collection techniques were conducted through interviews and observations. The results of the study show that: (1) The phenomenon of hedonism appears in the form of consumptive behavior, such as buying branded goods, following lifestyle trends, frequently hanging out at cafes, and displaying lifestyles on social media. (2) The socio-economic factors that encourage this behavior include social pressure from social circles, the influence of social media, a consumptive campus environment, and the desire for social recognition. (3) The impact of hedonism is seen in academic aspects in the form of decreased focus on studying and suboptimal use of scholarship funds, as well as in social aspects in the form of negative stigma, social jealousy, and incompatibility with the objectives of the KIP Kuliah program. In conclusion: (1) Hedonism among KIP Kuliah scholarship recipients is a social reality characterized by changes in lifestyle and consumptive patterns; (2) This behavior is influenced by socio-economic factors such as social environment, social media, financial access, as well as weak financial management and inaccurate scholarship recipient targeting; (3) The hedonistic lifestyle has an impact on academic and social aspects, as well as the image of the scholarship program. The recommendations of this study include: (1) The need to strengthen character education and financial literacy for KIP scholarship recipients; (2) The need for cooperation between students, universities, and the government in the supervision and management of scholarship funds; (3) Strengthening the role of academic advisors and positive social environments; (4) Further research is recommended using more diverse approaches and methods. Keywords: Hedonism, Students, KIP Kuliah Scholarship, Socio-Economic Perspective.