Electronic Theses and Dissertation

Abstrak penelitian ini bertujuan untuk mengetahui pengaruh maqashid syariah terhadap sustainable fashion lifestyle pada mahasiswa usk yang dimoderasi oleh opinion leaders. data yang digunakan dalam penelitian ini meliputi data primer dan sekunder. populasi dalam penelitian ini adalah mahasiswa usk dengan total sampel sebanyak 100 responden dengan menggunakan rumus slovin. penelitian ini menggunakan pendekatan kunatitatif dengan pengumpulan data melalui koesiner. data yang diperoleh di analisis dengan regresi linear berganda dan moderated regression analysis (mra), yang kemudian di analisis dengan program pengolah data spss. hasil penelitian menunjukkan maqashid syariah berpengaruh positif dan signifikan terhadap sustainable fashion lifestyle, kemudian opinion leaders berpengaruh positif namun tidak signifikan. serta opinion leaders merupakan bukan moderator dalam pengaruh maqashid syariah terhadap sustainable fashion lifestyle. kata kunci: maqashid syariah, sustainable fashion lifestyle, opinion leaders, banda aceh

ABSTRACT This study aims to determine the influence of maqashid sharia on sustainable fashion lifestyle among USK students, moderated by opinion leaders. The data used in this study include primary and secondary data. The population in this study were USK students with a total sample of 100 respondents using the Slovin Formula. This study used a quantitative approach with data collection through coequalizers. The data obtained were analyzed using multiple linear regression and moderated regression analysis (MRA), which were then analyzed using the SPSS data processing program. The results showed that maqashid sharia had a positive and significant influence on sustainable fashion lifestyle, then Opinion Leaders had a positive but insignificant influence. Furthermore, Opinion Leaders were not moderators in the influence of maqashid sharia on sustainable fashion lifestyle. Keywords: maqashid sharia, sustainable fashion lifestyle, opinion leaders, banda aceh