Electronic Theses and Dissertation

Penelitian ini bertujuan untuk menguji pengaruh pengaruh literasi keuangan dan perilaku keuangan terhadap keputusan investasi dengan locus of control sebagai variabel mediasi: studi pada investor muda di indonesia. respondennya ini adalah investor muda yang terdaftar platform investasi digital seperti stocbit, rhb sekuritas, bibit, dan ajaib yang berjumlah 240 orang. data dikumpulkan dengan cara penyebaran kuesioner secara online. data diukur menggunakan skala likert dan di uji melalui aplikasi sem-amos. hasil pengujian deskriptif membuktikan bahwa locus of control dipengaruh secara positif dan signifikan oleh literasi keuangan dan perilaku keuangan. literasi keuangan, perilaku keuangan dan locus of control juga berpengaruh positif dan signifikan pada keputusan investasi investor muda. hasil pengujian mediasi membuktikan bahwa locus of control memediasi secara parsial pengaruh literasi keuangan dan perilaku keuangan terhadap keputusan investasi investor muda di indonesia. kata kuci : literasi keuangan, perilaku keuangan, locus of control, keputusan investasi

This study aims to examine the influence of financial literacy and financial behavior on investment decisions with locus of control as a mediating variable: a study of young investors in Indonesia. The respondents were 240 young investors registered on digital investment platforms such as Stocbit, RHB Securities, Bibit, and Ajaib. Data were collected by distributing online questionnaires. Data were measured using a Likert scale and tested using the SEM-AMOS application. Descriptive test results prove that locus of control is positively and significantly influenced by financial literacy and financial behavior. Financial literacy, financial behavior, and locus of control also have a positive and significant influence on the investment decisions of young investors. The results of the mediation test prove that locus of control partially mediates the influence of financial literacy and financial behavior on the investment decisions of young investors in Indonesia Keyword : Financial Literacy, Financial Behavior, Locus of Control, Investment Decisions