Electronic Theses and Dissertation

Fenomena fear of missing out semakin marak terjadi di kalangan mahasiswa, khusunya dalam mengikuti perkembangan trend fashion. mahasiswa sering merasa khawatir tertinggal dari lingkunganya sehingga terdorong untuk terus mengikuti perkembangan mode yang ada. penelitian ini bertujuan untuk mengetahui persepsi mahasiswa terhadap fenomena fear of missing out pada trend fashion, mengidentifikasi faktor-faktor yang mempengaruhi terjadinya fomo, serta mengetahui dampak yang ditimbulkan terhadap gaya konsumtif mahasiswa. penelitian ini menggunakan pendekatan kualitatif dengan jenis penelitian deskriptif. informan penelitian adalah 10 orang mahasiswa yang dipilih berdasarkan kriteria aktif menggunakan media sosial, memiliki ketertarikan pada fashion, serta menunjukkan kecenderungan gaya hidup konsumtif. data dikumpulkan melalui observasi, wawancara semi-terstuktur, dokumentasi, dan dianalisis dengan mereduksi data, penyajian data dan penarikan kesimpulan. hasil penelitian menunjukan bahwa mahasiswa memaknai fashion sebagai sarana ekspresi diri sekaligus simbol pengakuan sosial. faktor yang mendorong terjadinya fomo meliputi pengaruh media sosial, circle pertemanan, kebutuhan untuk menjaga citra diri, serta ketakutan dianggap ketinggalan zaman. fomo berdampak pada perilaku konsumtif mahasiswa, ditandai dengan dorongan berlebihan untuk membeli produk fashion terbaru, meningkatnya budaya impulsive buying, hingga munculnya tekanan psikologis dalam menjaga penampilan. kesimpulannya, fenomena fomo memiliki pengaruh yang signifikan terhadap gaya hidup konsumtif mahasiswa. temuan ini diharapkan dapat memberikan pemahaman baru mengenai pola konsumsi mahasiswa di era digital serta menjadi bahan pertimbangan dalam upaya membangun kesadaran mahasiswa agar lebih bijak dalam mengelola kebutuhan dan keinginan. kata kunci: persepsi mahasiswa, feasr of missing out, trend fashion, gaya hidup konsumtif.

The phenomenon of fear of missing out is increasingly prevalent among students, especially in following the development of fashion trends. Students often feel worried about being left behind in their environment so they are encouraged to continue to follow existing fashion developments. This study aims to determine students' perception of the phenomenon of fear of missing out in fashion trends, identify factors that affect the occurrence of FoMO, and find out the impact it has on students' consumptive styles. The approach used in this study is a qualitative approach with a descriptive type of research. The research subjects were 10 students who were selected based on criteria of active use of social media, having an interest in fashion, and showing a tendency to a consumptive lifestyle. Data were collected through observation, semi-structured interviews, and documentation, then analyzed using data reduction techniques, data presentation and conclusion drawn. The results of the study show that students interpret fashion as a means of self-expression as well as a symbol of social recognition. Factors that drive the occurrence of FoMO include the influence of social media, circle of friends, the need to maintain self-image, and the fear of being considered outdated. FoMO has an impact on students' consumptive behavior, characterized by excessive encouragement to buy the latest fashion products, increasing impulsive buying culture, and the emergence of psychological pressure in maintaining appearance. In conclusion, the FoMO phenomenon has a significant influence on the consumptive lifestyle of students. These findings are expected to provide a new understanding of student consumption patterns in the digital era and become a consideration in an effort to build student awareness to be wiser in managing their needs and desires. Keywords: student perception, fear of missing out, fashion trends, consumptive lifestyle.