Electronic Theses and Dissertation

Pajak kendaraan bermotor (pkb) merupakan salah satu sumber utama pendapatan asli daerah (pad) yang sangat bergantung pada tingkat kepatuhan masyarakat dalam melakukan pembayaran. namun, implementasi layanan pembayaran pkb di provinsi aceh masih menghadapi sejumlah kendala, seperti antrean panjang, keterbatasan akses, dan kurangnya informasi yang jelas. penelitian ini bertujuan untuk merancang dan mengembangkan aplikasi pembayaran pkb berbasis android dengan pendekatan human-centered design (hcd), guna menciptakan layanan digital yang berfokus pada kebutuhan dan pengalaman pengguna. proses pengembangan aplikasi mengikuti tiga tahapan utama hcd, yaitu inspiration, ideation, dan implementation. pada tahap inspiration, dilakukan observasi, wawancara, dan competitive audit untuk memahami permasalahan pengguna. tahap ideation menghasilkan rancangan antarmuka serta fitur aplikasi berbasis value proposition canvas (vpc) dan analisis cause-effect chain (cec), yang dilengkapi dengan perancangan activity diagram, ui map, wireframe, dan visioning. selanjutnya, tahap implementation melibatkan pembuatan prototipe menggunakan flutter serta pengujian usability testing dengan metode system usability scale (sus), yang menghasilkan skor akhir sebesar 78, menunjukkan bahwa aplikasi memiliki tingkat kelayakan dan penerimaan yang baik oleh pengguna.

Motor Vehicle Tax (PKB) is one of the main sources of Local Revenue (PAD), which is highly dependent on the level of public compliance in making payments. However, the implementation of PKB payment services in Aceh Province still faces a number of obstacles, such as long queues, limited access, and a lack of clear information. This study aims to design and develop an Android-based PKB payment application using a Human-Centered Design (HCD) approach to create a digital service that focuses on user needs and experiences. The application development process follows the three main stages of HCD: Inspiration, Ideation, and Implementation. During the Inspiration stage, observations, interviews, and competitive audits were conducted to understand user issues. The Ideation stage produced the application interface design and features based on the Value Proposition Canvas (VPC) and Cause-Effect Chain (CEC) analysis, complemented by the design of activity diagrams, UI maps, wireframes, and visioning. The Implementation stage involves creating a prototype using Flutter and conducting usability testing using the System Usability Scale (SUS) method, resulting in a final score of 78, indicating that the application has a good level of usability and user acceptance.