Electronic Theses and Dissertation

Abstrak penelitian ini bertujuan untuk mengetahui pengaruh religiusitas dan pengetahuan terhadap gaya hidup halal pada mahasiswa, pengaruh religiusitas dan pengetahuan terhadap minat pembelian kosmetik halal pada mahasiswa melalui e-commers shopee, mengetahui pengaruh gaya hidup halal terhadap minat pembelian kosmetik halal pada mahasiswa melalui e-commers shopee, gaya hidup memediasi pengaruh religiusitas dan pengetahuan terhadap minat pembelian kosmetik halal pada mahasiswa melalui e-commers shopee. kajian ini menggunakan pendekatan kuantitatif dan jenis penelitian asosiasi. sampel penelitian sebanyak 98 mahasiswa. teknik pengumpulan data kuesioner. hasil penelitian diketahui bahwa terdapat pengaruh religiusitas dan pengetahuan terhadap gaya hidup halal pada mahasiswa fakultas ekonomi dan bisnis universitas syiah kuala. terdapat pengaruh religiusitas dan penegtahuan terhadap minat pembelian kosmetik halal pada mahasiswa fakultas ekonomi dan bisnis universitas syiah kuala melalui e-commers shopee. terdapat pengaruh gaya hidup halal terhadap minat pembelian kosmetik halal pada mahasiswa fakultas ekonomi dan binsi universitas syiah kuala melalui e-commers shopee. gaya hidup dapat memediasi pengaruh religiusitas terhadap minat pembelian kosmetik halal pada mahasiswa fakultas ekonomi dan bisnis universitas syiah kuala melalui e-commers shopee. gaya hidup dapat memediasi pengaruh pengetahuan terhadap minat pembelian kosmetik halal pada mahasiswa fakultas ekonomi dan binsi universitas syiah kuala melalui e-commers shopee. kata kunci : religiusitas, pengetahuan, minat pembelian, gaya hidup halal.

ABSTRACT This study aims to determine the influence of religiosity and knowledge on halal lifestyle in students, the influence of religiosity and knowledge on the interest in purchasing halal cosmetics in students through e-commerce Shopee, knowing the influence of halal lifestyle on the interest in purchasing halal cosmetics in students through e-commerce Shopee, lifestyle mediates the influence of religiosity and knowledge on the interest in purchasing halal cosmetics in students through e-commerce Shopee. This study uses a quantitative approach and association research type. The research sample was 98 students. The questionnaire data collection technique. The results of the study showed that there was an influence of religiosity and knowledge on halal lifestyle in students of the Faculty of Economics and Business, Syiah Kuala University. There was an influence of religiosity and knowledge on the interest in purchasing halal cosmetics in students of the Faculty of Economics and Business, Syiah Kuala University through e-commerce Shopee. There was an influence of halal lifestyle on the interest in purchasing halal cosmetics in students of the Faculty of Economics and Business, Syiah Kuala University through e-commerce Shopee. Lifestyle can mediate the influence of religiosity on the interest in purchasing halal cosmetics in students of the Faculty of Economics and Business, Syiah Kuala University through e-commerce Shopee. Lifestyle can mediate the influence of knowledge on the interest in purchasing halal cosmetics among students of the Faculty of Economics and Business, Syiah Kuala University through e-commerce Shopee. Kata Kunci :Religiosity, Knowledge, Purchase Interest, Halal Lifestyle.