Electronic Theses and Dissertation

Industri kopi di aceh tengah merupakan salah satu sektor unggulan di indonesia yang berkontribusi besar terhadap perekonomian nasional maupun daerah, khususnya melalui kopi gayo yang telah dikenal di pasar internasional. namun, pengelolaan dan pemberdayaan industri kopi masih menghadapi berbagai persoalan yang cukup kompleks. permasalahan yang muncul tidak hanya terkait dengan distribusi bantuan yang tidak merata dan penyuluhan yang belum optimal, tetapi juga menyangkut lemahnya regulasi, rendahnya produktivitas akibat tanaman tua, serta ketidakstabilan harga kopi di tingkat petani. kondisi ini berdampak pada belum maksimalnya strategi pemerintah dalam mendorong peningkatan kesejahteraan petani dan daya saing kopi gayo di pasar global. penelitian ini bertujuan untuk menganalisis strategi pemerintah kabupaten aceh tengah dalam meningkatkan pemberdayaan industri kopi. penelitian ini dilakukan menggunakan teori strategi dengan menggunakan tiga indikator yaitu formulasi, implementasi, dan evaluasi. penelitian dilakukan dengan metode kualitatif menggunakan teknik pengumpulan data berupa observasi, wawancara, dan dokumentasi, kemudian dianalisis secara deskriptif kualitatif. hasil penelitian menunjukkan bahwa pada tahap formulasi, pemerintah telah merancang program seperti penyediaan bibit unggul, pelatihan, penyuluhan, dan promosi kopi. pada tahap implementasi, strategi diwujudkan melalui distribusi bantuan, festival kopi, fasilitasi sertifikasi, dan penguatan kelompok tani. namun, pada tahap evaluasi, ditemukan sejumlah kendala seperti lemahnya pengawasan penggunaan pupuk dan pestisida, distribusi bantuan yang tidak merata, tidak adanya regulasi kepemilikan lahan, serta ketiadaan master plan kopi gayo jangka panjang. berdasarkan temuan tersebut, pemerintah disarankan untuk menyusun perencanaan strategis terpadu, memperkuat regulasi agraria, meningkatkan transparansi dalam distribusi bantuan, serta mengembangkan hilirisasi kopi agar mampu meningkatkan nilai tambah, daya saing global, dan kesejahteraan petani secara berkelanjutan. kata kunci: strategi, kebijakan, kopi gayo, aceh tengah

One of Indonesia's most important industries, the coffee business in Central Aceh makes a substantial contribution to the country's and the region's economies, especially through the internationally renowned Gayo coffee. However, a number of intricate obstacles still stand in the way of the coffee industry's empowerment and control. In addition to inadequate agricultural extension services and unfair aid distribution, these issues are also linked to lax laws, low productivity brought on by old coffee plants, and unstable prices for farmers. Because of these factors, government initiatives to improve farmer welfare and raise Gayo coffee's competitiveness in the international market have not been entirely successful. The purpose of this study is to examine the Central Aceh District Government's tactics for strengthening the industry's empowerment. Three indicators are used in the research to apply strategic theory: formulation, execution, and evaluation. It uses a qualitative approach, gathering data through documentation, interviews, and observation, and analyzing it with descriptive qualitative analysis. The findings demonstrate that throughout the formulation phase, the government created initiatives such coffee promotion, training, agricultural extension, and the supply of better seedlings. The methods have been put into practice at the implementation stage through the distribution of aid, coffee festivals, the facilitation of certification, and the fortification of farmer groups. However, a number of challenges were noted during the assessment phase, such as inadequate oversight of the application of pesticides and fertilizers, unequal aid distribution, the lack of land ownership laws, and the absence of a long-term Gayo coffee master plan. In order to improve value-added production, global competitiveness, and the long-term welfare of farmers, it is advised that the government create an integrated strategic plan, fortify agrarian laws, boost aid distribution transparency, and encourage coffee downstreaming. Keywords: Strategy, Policy, Gayo Coffee, Central Aceh