Electronic Theses and Dissertation

Industri laundry di indonesia berkembang pesat seiring meningkatnya kebutuhan layanan pencucian yang cepat. namun, industri ini menghadapi tantangan, seperti sulitnya menjaga loyalitas dan motivasi karyawan akibat keterbatasan sumber daya. maka untuk mengatasi kendala tersebut solusinya adalah dengan memberikan kepuasan kerja yang baik bagi karyawannya. penelitian ini bertujuan mengoptimalkan kepuasan kerja karyawan laundry melalui pendekatan mesoergonomi dan sistem dinamik, dengan studi kasus pada sepuluh usaha laundry di kota banda aceh, terdiri dari lima laundry koin dan lima laundry kiloan yang memiliki minimal tiga karyawan, telah beroperasi lebih dari satu tahun, dan menggunakan kombinasi tenaga manusia dan teknologi. sebanyak 30 karyawan dipilih secara purposive sampling sebagai responden karena terlibat langsung dalam proses kerja harian dan memiliki pengalaman minimal enam bulan. data dikumpulkan melalui kuesioner tertutup berbasis skala likert 1–5, dikonversi ke skala 0–100, dan dimodelkan menggunakan vensim dalam bentuk causal loop diagram dan stock and flow diagram. simulasi dilakukan selama 12 bulan. pada skenario awal, kepuasan kerja meningkat dari 50,00 menjadi 90,31, mencerminkan penguatan alami antar dimensi sistem. skenario 1, dengan peningkatan apresiasi sosial dan keadilan tugas sebesar 20 poin, menghasilkan pertumbuhan tercepat, mencapai 99,07 pada bulan ke-11. sebaliknya, skenario 2, dengan peningkatan kelelahan kerja dan kerusakan alat sebesar 20 poin, memperlambat pertumbuhan kepuasan kerja hingga 83,44. temuan ini menegaskan bahwa intervensi terpadu pada faktor manusia dan manajemen merupakan titik ungkit paling strategis untuk meningkatkan kepuasan kerja, terutama melalui persepsi keadilan dan penghargaan terhadap kontribusi kerja namun sensitif terhadap gangguan teknis dan beban psikologis, sehingga intervensi berbasis manusia dan manajemen lebih efektif dibandingkan penanganan teknis. kata kunci: mesoergonomi, sistem dinamik, kepuasan kerja, simulasi, laundry

ABSTRACT The laundry industry in Indonesia is growing rapidly in line with the increasing demand for fast laundry services. However, this industry faces challenges, such as the difficulty of maintaining employee loyalty and motivation due to limited resources. Therefore, to overcome these obstacles, the solution is to provide good job satisfaction for employees. This study aims to optimize employee job satisfaction in the laundry industry through a mesoergonomic and dynamic systems approach, with a case study of ten laundry businesses in Banda Aceh, consisting of five-coin laundries and five kilo laundries that have at least three employees, have been operating for more than one year, and use a combination of human labor and technology. A total of 30 employees were selected through purposive sampling as respondents because they were directly involved in the daily work process and had at least six months of experience. Data were collected through a closed questionnaire based on a 1–5 Likert scale, converted to a 0–100 scale, and modeled using Vensim in the form of a Causal Loop Diagram and Stock and Flow Diagram. The simulation was conducted over 12 months. In the initial scenario, job satisfaction increased from 50.00 to 90.31, reflecting a natural strengthening between the dimensions of the system. Scenario 1, with a 20-point increase in social appreciation and task fairness, resulted in the fastest growth, reaching 99.07 in the 11th month. Conversely, Scenario 2, with a 20-point increase in work fatigue and equipment damage, slowed job satisfaction growth to 83.44. These findings confirm that integrated intervention on human and management factors is the most strategic leverage point for improving job satisfaction, particularly through perceptions of fairness and recognition of work contributions, but sensitive to technical disruptions and psychological burdens, making human and management-based interventions more effective than technical fixes. Keywords: Mesoergonomics, System Dynamics, Service Quality, Simulation, Laundry Business