Electronic Theses and Dissertation

Abstrak penelitian ini membahas tentang bagaimana pengaruh e-service terhadap ulang dengan kepuasan dan kepercayaan sebagai variabel mediasi.penelitian ini fokus pada pelanggan shopee yang berdomisil di banda aceh dengan tinjauan karakteristik yang meliputi jenis kelamin, status, usia, dan pendidikan. berdasarkan hasil yang ditemukan, e-service memiliki pengaruh terhadap niat beli ulang kepercayan dan kepuasan pelangganlshopee yang dinilai dalam tingkat persentase. selain itu, kepuasan dan kepercayaan juga berpengaruh terhadap niat beli ulang pelanggan shopee. dengan demikian, kepercayaan dan kepuasaan memediasi secara penuh terhadap niat beli ulang pelanggan shopee di kota banda aceh. kata kunci: e-service, niat beli ulang, kepuasan, kepercayaan, pelanggan shopee

ABSTRACT This research discusses how the influence of E-service on repurchase intentions with satisfaction and trust as mediating variables. This research focuses on shopee customers who are domiciled in Banda Aceh with a review of characteristics which include gender, status, age, and education. based on the results found, E-service has an influence on Repurchase Intentions, trust and satisfaction of shopee customers as assessed at a percentage level. In addition, satisfaction and trust also affect the repurchase intention of Shopee customers. Thus, trust and satisfaction fully mediate the repurchase intention of Shopee customers in Banda Aceh City. Keywords: E-service, Repurchase Intentions, satisfaction, trust, Shopee customers