Electronic Theses and Dissertation

Tujuan dari penelitian ini adalah untuk menganalisis pengaruh hedonic value dan conditional value terhadap behavioral intentions pada pelanggan smartphone apple di kota banda aceh yang di mediasi oleh customer satisfaction. sampel yang digunakan pada penelitian ini adalah sebanyak 160 responden yang berpatisipasi dalam survei tersebut. metode analisis data dalam penelitian ini menggunakan analysis of moment structure (amos) untuk mengetahui pengaruh antara variabel yang terlibat. hasil penelitian menunjukkan bahwa hedonic value mempengaruhi customer satisfaction pada pelanggan smartphone apple,conditional value mempengaruhi customer satisfaction,hedonic value mempengaruhi behavioral intention,conditional value mempengaruhi behavioral intentions,sedangkan customer satisfaction tidak mempengaruhi behavioral intentions pada pelanggan smartphone apple.dalam kasus pelanggan smartphone apple,customer satisfaction memediasi hubungan antara hedonic value,conditional value dan behavioral intentions

The purpose of this study is to analyze the effect of Hedonic Value and Conditional Value on Behavioral Intentions on Apple Smartphone customers in Banda Aceh City which is mediated by Customer Satisfaction. The sample used in this study was 160 respondents who participated in the survey. The data analysis method in this study used Analysis of Moment Structure (AMOS) to determine the influence between the variables involved. The results of the study indicate that hedonic value affects customer satisfaction on Apple smartphone customers, conditional value affects customer satisfaction, hedonic value affects behavioral intentions, conditional value affects behavioral intentions, while customer satisfaction does not affect behavioral intentions on Apple smartphone customers. In the case of Apple smartphone customers, Customer Satisfaction mediates the relationship between hedonic value, conditional value and behavioral intentions