Electronic Theses and Dissertation

Penelitian ini bertujuan untuk menganalisis pengaruh store prestige dan store atmosphere terhadap store loyalty dengan store trust sebagai variabel mediasi pada toko kotty kosmetik di banda aceh. penelitian ini menggunakan pendekatan kuantitatif dengan metode survei. data dikumpulkan melalui penyebaran kuesioner kepada 160 responden yang merupakan pelanggan toko kotty kosmetik banda aceh. teknik pengambilan sampel menggunakan purposive sampling, dan analisis data dilakukan menggunakan metode partial least square - structural equation modeling (pls-sem) melalui software smartpls 4. hasil penelitian menunjukkan bahwa store prestige dan store atmosphere berpengaruh signifikan terhadap store trust dan store loyalty. selain itu, store trust juga terbukti memiliki pengaruh langsung terhadap store loyalty serta memediasi pengaruh store prestige dan store atmosphere terhadap store loyalty. temuan ini mengindikasikan bahwa kepercayaan konsumen merupakan elemen kunci dalam memperkuat hubungan antara persepsi citra dan suasana toko dengan loyalitas pelanggan. kata kunci: store prestige, store atmosphere, store trust, store loyalty, pls- sem, toko kosmetik.

This study aims to analyze the influence of Store Prestige and Store Atmosphere on Store Loyalty, with Store Trust as a mediating variable at Kotty Kosmetik Store in Banda Aceh. This research adopts a quantitative approach using a survey method. Data were collected through questionnaires distributed to 160 respondents who are customers of Kotty Kosmetik Banda Aceh. The sampling technique employed was purposive sampling, and data analysis was conducted using the Partial Least Squares - Structural Equation Modeling (PLS-SEM) method through SmartPLS 4 software. The results indicate that Store Prestige and Store Atmosphere have a significant effect on Store Trust and Store Loyalty. Furthermore, Store Trust was also found to have a direct effect on Store Loyalty, while mediating the influence of Store Prestige and Store Atmosphere on Store Loyalty. These findings suggest that consumer trust is a key element in strengthening the relationship between store image, store atmosphere, and customer loyalty. Keywords: Store Prestige, Store Atmosphere, Store Trust, Store Loyalty, PLS-SEM, Cosmetic Store.