Electronic Theses and Dissertation

Abstrak penelitian ini bertujuan untuk melihat pengaruh harapan kinerja, pengaruh sosial, kondisi yang memfasilitasi, dan kepedulian lingkungan terhadap niat beli, dengan risiko yang dirasakan sebagai pemoderasi pada pengguna potensial sepeda motor listrik di kota banda aceh. responden dalam penelitian ini berjumlah 155 pengguna potensial sepeda motor listrik di kota banda aceh. metode analisis data yang digunakan dalam penelitian ini adalah partial least square (pls) untuk mengetahui pengaruh antar variabel-variabel dalam model penelitian. hasil dari penelitian ini menunjukkan bahwa performance expectancy, social influence, facilitating conditions, dan environmental concern berpengaruh secara positif dan signifikan terhadap purchase intention. kemudian, ditemukan bahwa perceived risk memoderasi pengaruh performance expectancy dan environmental concern terhadap purchase intention, namun perceived risk tidak memoderasi pengaruh social influence dan facilitating conditions terhadap purchase intention. kata kunci : niat beli, risiko yang dirasakan, harapan kinerja, pengaruh sosial, kondisi yang mefasilitasi, kepedulian lingkungan

ABSTRACT This study aims to see the effect of performance expectations, social influences, facilitating conditions, and environmental concerns on purchase intentions with perceived risk as a moderator on potential users of electric motorcycles in Banda Aceh City. Respondents in this study amounted to 155 potential users of electric motorcycles in Banda Aceh City. The data analysis method used in this study is Partial Least Square (PLS) to determine the influence between variables in the research model. The results of this study indicate that performance expectations, social influences, facilitating conditions, and environmental concerns have a positive and significant effect on purchase intentions. Then it was found that risk perception moderates the effect of performance expectations and environmental concerns on purchase intentions, but perceived risk does not moderate the effect of social influences and facilitating conditions on purchase intentions. Keywords: Purchase Intention, Perceived Risk, Performance Expectancy, Social Influence, Facilitating Conditions, Environmental Concern