Electronic Theses and Dissertation

Penelitian ini bertujuan untuk mengetahui pengaruh information quality, information quantity, dan information credibility terhadap purchase intention yang dimediasi oleh information usefulness pada brand fashion zafeerindonesia. sampel dalam penelitian ini terdiri dari 132 responden dengan teknik pengambilan sampel purposive sampling. metode analisis yang digunakan dalam penelitian ini adalah partial least square (pls) menggunakan software smartpls 4. hasil analisis menunjukkan bahwa information quantity berpengaruh secara langsung terhadap information usefulness. information quantity tidak berpengaruh secara langsung terhadap purchase intention. information credibility berpengaruh secara langsung terhadap information usefulness. information credibility berpengaruh secara langsung terhadap purchase intention. information quality berpengaruh secara langsung terhadap information usefulness. information quality berpengaruh secara langsung terhadap purchase intention. information usefulness tidak berpengaruh secara langsung terhadap purchase intention. kemudian berdasarkan hasil indirect effect ditemukan bahwa information usefulness tidak memediasi pengaruh information quantity terhadap purchase intention. information usefulness tidak memediasi pengaruh information credibility terhadap purchase intention. dan information usefulness tidak memediasi pengaruh information quality terhadap purchase intention.

This study investigates the effect of Information Quality, Information Quantity, and Information Credibility on Purchase Intention, with Information Usefulness as a mediator for the fashion brand Zafeerindonesia. Utilizing a sample of 132 respondents selected through purposive sampling, the analysis employs Partial Least Squares (PLS) via SmartPLS 4 software. The findings indicate that Information Quantity has a dirrect positive effect on Information Usefulness but does not directly infulence Purchase Intention. Conversely, Information Credibility directly impacts both Infromation Usefulness and Purchase Intention, while Information Quality similarly affects both variabels. Notably, information Usefulness doest not directly affect Purchase Intention and fails to mediate the relationships beetwen Information Qantity, Information credibility, and Information Quality with Purchase Intention.