Electronic Theses and Dissertation

Abstrak: penelitian ini bertujuan untuk menguji pengaruh persepsi kegunaan dan persepsi kemudahan penggunaan terhadap minat penggunaan aplikasi zoom meeting, yang dimediasi oleh sikap penggunaan. penelitian ini dilatarbelakangi oleh meningkatnya penggunaan teknologi video conference dalam berbagai aktivitas, khususnya selama dan pasca pandemi covid-19. pendekatan kuantitatif digunakan dalam penelitian ini dengan metode non-probability sampling. jumlah sampel sebanyak 150 responden. data dikumpulkan melalui kuesioner dan dianalisis menggunakan alat statistik smartpls. hasil penelitian menunjukkan bahwa persepsi kegunaan dan persepsi kemudahan penggunaan berpengaruh signifikan terhadap sikap penggunaan. namun persepsi kegunaan tidak berpengaruh signifikan terhadap minat penggunaan aplikasi zoom meeting. selain itu, sikap penggunaan berpengaruh signifikan terhadap minat penggunaan. hasil ini juga menunjukkan bahwa sikap penggunaan mampu memediasi pengaruh persepsi kegunaan dan kemudahan terhadap minat penggunaan aplikasi zoom meeting. temuan ini mendukung model technology acceptance model (tam) dan memberikan implikasi bagi pengembang aplikasi serta pengguna teknologi komunikasi. kata kunci: persepsi kegunaan, persepsi kemudahan penggunaan, sikap penggunaan, minat penggunaan

Abstract: This study aims to examine the influence of perceived usefulness and perceived ease of use on intention to use the Zoom Meeting application, mediated by usage attitudes. This research is motivated by the increasing use of video conferencing technology in various activities, especially during and after the COVID-19 pandemic. A quantitative approach was used in this study with a non- probability sampling method. The sample size was 150 respondents. Data were collected through a questionnaire and analyzed using the SmartPLS statistical tool. The results showed that perceived usefulness and perceived ease of use significantly influenced attitude to use. However, perceived usefulness did not significantly influence intention to use the Zoom Meeting application. In addition, usage attitudes significantly influenced intention to use. These results also indicate that usage attitudes are able to mediate the influence of perceived usefulness and ease of use on intention to use the Zoom Meeting application. These findings support the Technology Acceptance Model (TAM) and provide implications for application developers and users of communication technology. Keywords: Perceived Usefulness, Perceived Ease of Use, Attitude toward Use, Intention to Use