Electronic Theses and Dissertation

Abstrak penelitian ini bertujuan untuk menguji pengaruh perceived usefulness dan perceived ease of use terhadap e-purchase intention dengan e-trust sebagai meditor pada lazada di kota banda aceh. sampel penelitian ini terdiri dari 150 responden yang merupakan pengguna lazada. instrument dan teknik pengumpulan data dalam penelitian ini menggunakan kuesioner online dari googleform yang tersebar di berbagai media sosial. teknik analisis data dilakukan melalui bantuan aplikasi smartpls v.4.0.9.9 dengan menganalisis uji validitas dan reliabilitas, pengujian model pengukuran (outer model), pengujian model struktural (inner model), dan uji hipotesis. temuan penelitian ini mengindikasikan bahwa perceived usefulness, perceived ease of use, dan e-trust berpengaruh positif dan signifikan terhadap e- purchase intention, selain itu e-trust mampu memdiasi secara parsial pengaruh perceived usefulness terhadap e-purchase intention, tetapi e-trust tidak memdiasi hubungan perceived ease of use terhadap e-purchase intention. kata kunci: perceived usefulness, perceived ease of use, e-purchase intention, e-trust.

ABSTRACT This research aims to test the influence of perceived usefulness and perceived ease of use on e-purchase intention with e-trust as a meditor on Lazada in Banda Aceh City. This research sample consisted of 150 respondents who were Lazada users. The instruments and data collection techniques in this research used online questionnaires from Googleform spread across various social media. Data analysis techniques are carried out with the help of the SmartPLS v.4.0.9.9 Application by analyzing validity and reliability tests, measurement model testing (outer model), structural model testing (inner model), and hypothesis test. The findings of this research indicate that perceived usefulness, perceived ease of use, and e-trust have a positive and significant effect on e-purchase intention, in addition to e-trust is able to partially mediate the effect of perceived usefulness on e-purchase intention, but e-trust does not mediate the relationship between perceived ease of use and e- purchase intention. Keywords: Perceived Usefulness, Perceived Ease Of Use, E-Purchase Intention, E-Trust.