Electronic Theses and Dissertation

Perkembangan teknologi informasi mendorong transformasi bisnis secara digital, termasuk dalam industri penyewaan baju pernikahan. toko fashion design by maudy di banda aceh sebelumnya mengelola penyewaan baju secara manual melalui komunikasi langsung atau pesan singkat, yang menyebabkan keterbatasan jangkauan pasar dan efisiensi operasional. penelitian ini bertujuan untuk merancang dan mengembangkan website penyewaan baju pernikahan yang terintegrasi, mulai dari pencarian produk, pemesanan, hingga pembayaran secara online. metode pengembangan yang digunakan adalah waterfall, yang terdiri dari tahapan analisis kebutuhan, desain, implementasi, dan pengujian. website ini dikembangkan menggunakan laravel 11, blade template engine, bootstrap 5, serta mysql sebagai basis data. hasil akhir menunjukkan bahwa sistem mampu memfasilitasi proses penyewaan secara online maupun offline, menyediakan fitur pelunasan, pemesanan fitting, riwayat pesanan, cetak invoice, hingga laporan pendapatan secara otomatis. selain meningkatkan efisiensi pengelolaan, website ini juga memperluas jangkauan pemasaran toko dan memberikan pengalaman pengguna yang lebih modern, cepat, dan aman. kesimpulannya, website ini berhasil menjadi solusi digital yang efektif dalam meningkatkan profesionalisme dan kinerja operasional toko fashion design by maudy. kata kunci: website, penyewaan baju pernikahan, laravel, e-commerce

The advancement of information technology has driven the digital transformation of businesses, including the wedding dress rental industry. Fashion Design by Maudy, located in Banda Aceh, previously managed its dress rental services manually through direct communication or text messaging, limiting its market reach and operational efficiency. This study aims to design and develop an integrated wedding dress rental website, covering product search, ordering, and online payment. The development method used is the Waterfall model, which includes requirement analysis, design, implementation, and testing. The website was built using Laravel 11, Blade Template Engine, Bootstrap 5, and MySQL as the database. The final result demonstrates that the system facilitates both online and offline rentals, providing features such as down payment, dress fitting, order history, invoice printing, and automated revenue reporting. In addition to improving operational efficiency, the website expands the store's marketing reach and offers a more modern, fast, and secure user experience. In conclusion, the website successfully serves as an effective digital solution to enhance the professionalism and operational performance of Fashion Design by Maudy. Keywords: Website, Wedding Dress Rental, Laravel, E-commerce