Electronic Theses and Dissertation

Abstrak penelitian ini bertujuan untuk menganalisis pengaruh affiliate marketing, shopping lifestyle dan twin date promotion terhadap minat beli fashion halal melalui e-commerce pada generasi z. penelitian ini merupakan penelitian kuantitatif yang menggunakan data primer dari penyebaran kuesioner kepada 105 responden. adapun responden dalam penelitian ini ditentukan dengan teknik purposive sampling dengan metode hair. teknik analisis data yang digunakan berupa analisis regresi linear berganda. hasil penelitian menunjukkan bahwa affiliate marketing berpengaruh signifikan terhadap minat beli fashion halal melalui e-commerce pada generasi z, shopping lifestyle berpengaruh signifikan terhadap minat beli fashion halal melalui e-commerce pada generasi z dan twin date promotion berpengaruh signifikan terhadap minat beli fashion halal melalui e-commerce pada generasi z. kata kunci: affiliate marketing, shopping lifestyle, twin date promotion, minat beli, fashion halal.

ABSTRACT This study aims to analyze the influence of affiliate marketing, shopping lifestyle, and twin date promotion on the interest in purchasing halal fashion through e-commerce among Generation Z. This is a quantitative study using primary data from a questionnaire distributed to 105 respondents. The respondents in this study were determined using purposive sampling with the Hair method. The data analysis technique used is multiple linear regression analysis. The results of the study indicate that affiliate marketing significantly influences the purchase interest in halal fashion through e-commerce among Generation Z, shopping lifestyle significantly influences the purchase interest in halal fashion through e-commerce among Generation Z, and twin date promotion significantly influences the purchase interest in halal fashion through e-commerce among Generation Z. Keyword: Affiliate Marketing, Shopping Lifestyle, Twin Date promotion, purchase interest, Halal Fashion.