Electronic Theses and Dissertation

Penelitian ini bertujuan untuk menganalisis pengaruh environmental concerns, halal awareness, social influence dan altruism terhadap minat beli eco fashion pada generasi z di kota banda aceh. sampel yang digunakan dalam penelitian berjumlah 126 responden yang dipilih menggunakan teknik non-probability sampling. teknik analisis data yang digunakan berupa analisis regresi linear berganda . hasil penelitian ini menunjukkan bahwa environmental concerns berpengaruh signifikan terhadap minat beli eco fashion, halal awareness berpengaruh signifikan terhadap minat beli eco fashion, social influence berpengaruh signifikan terhadap minat beli eco fashion dan altruism berpengaruh signifikan terhadap minat beli eco fashion pada generasi z di kota banda aceh. kata kunci : environmental concerns, halal awareness, social influence, altruism, minat beli, eco fashion

This study aims to analyze the effect of environmental concerns, halal awareness, social influence and altruism on buying interest in Eco Fashion in generation z in the city of Banda Aceh. The sample used in the study amounted to 126 respondents selected using the Non-probability Sampling Technique. The data analysis technique used is multiple linear regression analysis. The results of this study indicate that environmental concerns have a significant effect on buying interest in Eco Fashion, halal awareness has a significant effect on buying interest in Eco Fashion, social influence has a significant effect on buying interest in Eco Fashion and altruism has a significant effect on buying interest in Eco Fashion in generation z in Banda Aceh city. Keyword : Environmental Concerns, Halal Awareness, Social Influence, Altruism, Purchase Interest, Eco Fashion