Electronic Theses and Dissertation

Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh desain user user interface/user experience, reliability, dan perceived ease of use terhadap e-retention yang dimediasi oleh e-trust pada pengguna tiktok shop di kota banda aceh. penelitian ini dilakukan di kota banda aceh dengan subjek penelitian yang meliputi pengguna tiktok shop. populasi dalam penelitian ini ialah seluruh pengguna tiktok shop di kota banda aceh. sampel adalah sebanyak 190 responden. metode analisis yang digunakan adalah partial least square (pls). hasil penelitian menunjukkan bahwa desain ui/ux memiliki pengaruh signifikan terhadap e-trust pada pengguna tiktok shop di kota banda aceh. selain itu, reliability juga berperan penting dalam membentuk e-trust pada pengguna tersebut, begitu pula dengan perceived ease of use yang turut memengaruhi tingkat kepercayaan elektronik (e-trust). namun, desain ui/ux tidak berpengaruh langsung terhadap e-retention pada pengguna tiktok shop di kota banda aceh. sementara itu, reliability dan perceived ease of use terbukti memiliki pengaruh positif terhadap e-retention. selain pengaruh langsung tersebut, e-trust juga memberikan pengaruh signifikan terhadap e-retention. lebih lanjut, desain ui/ux, reliability, dan perceived ease of use masing-masing berkontribusi terhadap peningkatan e-retention secara tidak langsung melalui mediasi e-trust pada pengguna tiktok shop di kota banda aceh. kata kunci: desain user interface/user experience, reliability, perceived ease of use, e-retention, e-trust

This study aims to examine and analyze the influence of user interface/user experience (UI/UX) design, Reliability, and Perceived ease of use on e-retention, mediated by E-trust among TikTok Shop users in Banda Aceh City. The research was conducted in Banda Aceh, with the study subjects comprising TikTok Shop users. The population of this study includes all TikTok Shop users in Banda Aceh. The sample consists of 190 respondents. The analysis method used is Partial Least Square (PLS). The results of the study indicate that UI/UX design has a significant effect on E-trust among TikTok Shop users in Banda Aceh. Additionally, Reliability plays an important role in shaping E-trust, as does perceived ease of use, which also affects the level of electronic trust (E-trust). However, UI/UX design does not have a direct effect on e-retention. Meanwhile, Reliability and Perceived ease of use have been proven to positively influence e-retention. Beyond these direct effects, E-trust also significantly impacts e-retention. Furthermore, UI/UX design, Reliability, and Perceived ease of use each contribute to enhancing E-retention indirectly through the mediation of E-trust among TikTok Shop users in Banda Aceh. Keywords: User Interface/User Experience Design, Reliability, Perceived Ease of Use, E-Retention, E-trust