Electronic Theses and Dissertation

Abstrak penelitian ini bertujuan untuk mengetahui pengaruh psychological contracts terhadap repurchase intention yang dimediasi oleh brand love dan word of mouth pada pelanggan atariki japan di kota banda aceh. sampel dalam penelitian ini terdiri dari 140 responden dengan teknik pengambilan sampel purposive sampling. metode analisis yang digunakan dalam penelitian ini adalah partial least square (pls) menggunakan software smartpls 4. hasil analisis menunjukkan bahwa psychological contracts tidak berpengaruh secara langsung terhadap repurchase intention. brand love berpengaruh secara langsung terhadap repurchase intention. word of mouth berpengaruh secara langsung terhadap repurchase intention. kemudian berdasarkan hasil indirect effect ditemukan bahwa brand love memediasi pengaruh psychological contracts terhadap repurchase intention. dan word of mouth memediasi pengaruh psychological contracts terhadap repurchase intention. kata kunci: psychological contracts, brand love, word of mouth, repurchase intention

ABSTRACT This study aims to determine the effect of Psychological Contracts on Repurchase Intention mediated by Brand Love and Word of Mouth on Atariki Japan customers in Banda Aceh City. The sample in this study consisted of 140 respondents with purposive sampling technique. The analysis method used in this research is Partial Least Square (PLS) using SmartPLS 4 software. The results of the analysis show that Psychological Contracts does not directly effect on Repurchase Intention. Brand Love has a direct effect on Repurchase Intention. Word of Mouth has a direct effect on Repurchase Intention. Then based on the results of the indirect effect, it is found that Brand Love mediates the effect of Psychological Contracts on Repurchase Intention. And Word of Mouth mediates the effect of Psychological Contracts on Repurchase Intention. Keywords: Psychological Contracts, Brand Love, Word of Mouth, Repurchase Intention