Electronic Theses and Dissertation

Abstrak penelitian ini untuk menganalisis pengaruh brand image, store atmosphere, repurchase intention, dan customer satisfaction pada kedai kupi khop di kota banda aceh saat ini. dengan menggunakan metode survei, data dikumpulkan dari 130 responden melalui kuesioner dan dianalisis menggunakan structural equation modeling (sem) dengan perangkat lunak amos. hasil penelitian menunjukkan bahwa brand image, store atmosphere, dan customer satisfaction berpengaruh signifikan terhadap repurchase intention pada konsumen kedai kupi khop di kota banda aceh. selanjutnya brand image, store atmosphere berpengaruh signifikan terhadap customer satisfaction pada konsumen kedai kupi khop di kota banda aceh. customer satisfaction memediasi pengaruh brand image terhadap repurchase intention secara signifikan. selanjutnya customer satisfaction memediasi pengaruh store atmosphere terhadap repurchase intention pada konsumen kedai kupi khop di kota banda aceh. penelitian ini mengungkapkan bahwa brand image dan store atmosphere yang dapat mempengaruhi strategi customer satisfaction, yang nantinya akan membentuk persepsi lanjutan untuk melakukan transaksi repurchase intention pada kedai kupi khop di kota banda aceh. hal ini sangat terhadap transaksi pembelian toko dalam suatu merek dalam menarik dan mempertahankan kepuasan pelanggan melalui kenyamanan dalam toko. kata kunci : brand image, store atmosphere, repurchase intention, dan customer satisfaction

ABSTRACT This study is to analyze the influence of Brand Image, Store Atmosphere, Repurchase Intention, and Customer Satisfaction on Kedai Kupi Khop in Banda Aceh City at this time. Using a survey method, data was collected from 130 respondents through questionnaires and analyzed using Structural Equation Modeling (SEM) with AMOS software. The results of the study indicate that Brand Image, Store Atmosphere, and Customer Satisfaction have a significant effect on Repurchase Intention on Consumers of Kedai Kupi Khop in Banda Aceh City. Furthermore, Brand Image, Store Atmosphere have a significant effect on Customer Satisfaction on Consumers of Kedai Kupi Khop in Banda Aceh City. Customer Satisfaction mediates the influence of Brand Image on Repurchase Intention significantly. Furthermore, Customer Satisfaction mediates the influence of Store Atmosphere on Repurchase Intention on Consumers of Kedai Kupi Khop in Banda Aceh City. This study reveals that Brand Image and Store Atmosphere can influence Customer Satisfaction strategy, which will later form a continued perception to make Repurchase Intention transactions at Kedai Kupi Khop in Banda Aceh City. This is very much about store purchase transactions in a brand in attracting and maintaining customer satisfaction through convenience in the store. Keywords: Brand Image, Store Atmosphere, Repurchase Intention, dan Customer Satisfaction