Electronic Theses and Dissertation

Tujuan dari penelitian ini adalah untuk menguji pengaruh risk tolerance dalam memediasi pengaruh overconfidence dan representativeness terhadap keputusan investasi pada investor di kota banda aceh. sampel yang digunakan dalam penelitian ini berjumlah 180 responden dari kuesioner yang tersebar di berbagai sosial media. pemilihan responden menggunakan metode purposive sampling. kriteria yang digunakan berdomisili di kota banda aceh, memiliki akun saham di sekuritas yang terdaftar di bursa efek indonesia dan pernah melakukan transaksi saham. metode analisis data yang digunakan adalah analisis sem-pls yang menggunakan smartpls versi 4.1.0.9. hasil analisis menunjukkan bahwa overconfidence, representativeness dan risk tolerance berpengaruh signifikan terhadap keputusan investasi, serta risk tolerance mampu memediasi secara parsial pengaruh overconfidence dan representativeness terhadap keputusan investasi. kata kunci: overconfidence, representativeness, risk tolerance, keputusan investasi, sem-pls

The purpose of this study was to examine the effect of risk tolerance in mediating the influence of overconfidence and representativeness on investment decisions of investors in Banda Aceh City. The sample used in this study was 180 respondents from questionnaires spread across various social media. The selection of respondents used the purposive sampling method. The criteria used were domiciled in Banda Aceh City, had a stock account in securities listed on the Indonesia Stock Exchange and had made stock transactions. The data analysis method used was SEM-PLS analysis using SmartPLS version 4.1.0.9. The results of the analysis showed that overconfidence, representativeness and risk tolerance had a significant effect on investment decisions, and risk tolerance was able to partially mediate the effect of overconfidence and representativeness on investment decisions. Keywords: Overconfidence, Representativeness, Risk Tolerance, investment decisions, SEM-PLS.