Electronic Theses and Dissertation

Pada tahun 2015 desa nusa resmi menggunakan konsep community based tourism atau pariwisata berbasis masyarakat. namun, sejalan dengan penerapannya, berdasarkan pernyataan pihak lembaga ternyata masyarakat lokal masih memiliki pemahaman yang kurang mengenai destinasi wisata, masyarakat hanya sekedar mengikuti arahan dari lembaga pariwisata nusa. keterbatasan dalam sumber daya dan pengetahuan menjadi tantangan utama dalam implementasi penuh konsep community based tourism di desa nusa. oleh karena itu, menganalisis tingkat implementasi community based tourism serta menganalisis pengaruh kapasitas masyarakat dan kepemilikan lokal terhadap tingkat impelementasi community based tourism perlu untuk dilakukan. penelitian ini dilakukan di desa agrowisata nusa, kecamatan lhoknga, kabupaten aceh besar pada bulan desember 2024. populasi dalam penelitian ini yaitu sebanyak 733 jiwa. pengambilan sampel menggunakan metode puposive sampling dan jumlah sampel sebanyak 88 sampel. jenis data yang digunakan data primer dari wawancara mendalam, kuesioner dan observasi. data sekunder dari dokumen pendukung yang terdapat di desa agrowisata nusa, data dari bps, buku-buku dan jurnal-jurnal referensi yang sesuai dengan tujuan dari penelitian. kemudian data dianalisis secara deskriptif untuk mengetahui tingkat implementasi community based tourism, tingkat kapasitas masyarakat dan tingkat kepemilikan lokal. kemudian analisis regresi linear berganda untuk menganalisis pengaruh kapasitas masyarakat dan kepemilikan lokal terhadap implementasi community based tourism di desa agrowisata nusa. penelitian ini menemukan bahwa tingkat implementasi community based tourism di desa wisata nusa tergolong pada kategori tinggi dengan skor sebesar 4,08. kemudian tingkat kapasitas masyarakat juga tergolong pada kategori tinggi dengan skor 4,06. lalu, tingkat kepemilikan lokal tergolong pada kategori sangat tinggi dengan skor sebesar 4,22. berdasarkan analisis regresi linear berganda diperoleh bahwa kapasitas masyarakat dan kepemilikan lokal memiliki pengaruh signifikan dan positif terhadap implementasi community based tourism. kata kunci : community based tourism, kapasitas masyarakat, kepemilikan lokal

In 2015, Nusa Village officially adopted the concept of community-based tourism. However, in its implementation, according to statements from the local tourism institution, the local community still lacks sufficient understanding of the tourism destination and mostly just follows directions from the Nusa Tourism Institution. Limited resources and knowledge have become the main challenges in fully implementing the community-based tourism concept in Nusa Village. Therefore, it is necessary to analyze the level of community-based tourism implementation, as well as the influence of community capacity and local ownership on its implementation. This study was conducted in Agrotourism Nusa Village, Lhoknga Subdistrict, Aceh Besar District, in December 2024. The population in this study consisted of 733 individuals. A purposive sampling method was used, resulting in a total of 88 respondents. The data used included primary data collected through in-depth interviews, questionnaires, and observations, as well as secondary data from supporting documents available in Agrotourism Nusa Village, the Central Statistics Agency (BPS), books, and relevant journals. Descriptive analysis was used to determine the levels of community-based tourism implementation, community capacity, and local ownership. Multiple linear regression analysis was then applied to examine the influence of community capacity and local ownership on the implementation of community-based tourism in Agrotourism Nusa Village. The results showed that the level of community-based tourism implementation in Nusa Tourism Village falls into the high category, with a score of 4.08. The level of community capacity is also in the high category, with a score of 4.06, while the level of local ownership is in the very high category, with a score of 4.22. Based on the results of the multiple linear regression analysis, it was found that both community capacity and local ownership have a significant and positive influence on the implementation of community-based tourism. Keywords: Community based tourism, community capacity, local ownership