Electronic Theses and Dissertation

Abstrak penelitian ini bertujuan untuk menganalisis pengaruh etika bisnis islam, kualitas produk, dan harga terhadap minat beli produk busana muslim di pasar aceh baru di kota banda aceh. data yang digunakan dalam penelitian ini meliputi data primer dan sekunder. populasi penelitian adalah seluruh konsumen yang membeli produk busana muslim di pasar aceh baru dengan total sampel sebanyak 105 responden. jumlah sampel ditentukan menggunakan rumus hair dan diambil melalui metode probability sampling. hasil penelitian ini menunjukkan bahwa etika bisnis islam dan kualitas produk secara parsial berpengaruh positif dan signifikan terhadap minat beli, namun harga tidak berpengaruh positif dan signifikan terhadap minat beli produk busana muslim di pasar aceh baru di kota banda aceh. adapun secara simultan variabel etika bisnis islam, kualitas produk, dan harga berpengaruh positif dan signifikan terhadap minat beli produk busana muslim di pasar aceh baru di kota banda aceh. kata kunci: minat beli, etika bisnis islam, kualitas produk, dan harga

ABSTRACT This study aims to analyze the impact of Islamic business ethics, product quality, and price on purchase intention for Muslim fashion products at Pasar Aceh Baru in Banda Aceh City. The data utilized in this research includes both primary and secondary sources. The population of the study consists of all consumers who purchase Muslim fashion products at Pasar Aceh Baru, with a total sample size of 105 respondents. The sample size was determined using the Hair formula and was selected through a probability sampling method. The findings of this study reveal that Islamic business ethics and product quality have a positive and significant partial effect on purchase intention. However, price does not have a positive and significant effect on purchase intention for Muslim fashion products at Pasar Aceh Baru in Banda Aceh City. Meanwhile, Islamic business ethics, product quality, and price simultaneously have a positive and significant impact on purchase intention for Muslim fashion products at Pasar Aceh Baru in Banda Aceh City. Keyword: Purchase Intention, Islamic Business Ethics, Product Quality, and Price