Electronic Theses and Dissertation

Abstrak penelitian ini bertujuan untuk menganalisis pengaruh pelatihan pasar modal, faktor demografi, dan norma subjektif terhadap minat mahasiswa dalam berinvestasi di pasar modal. populasi penelitian adalah seluruh mahasiswa aktif fakultas ekonomi dan bisnis universitas syiah kuala, dengan sampel sebanyak 100 mahasiswa yang dipilih secara purposif sampling. teknik analisis data yang digunakan adalah regresi linier berganda. hasil penelitian menunjukkan bahwa secara simultan, seluruh variabel bebas berpengaruh signifikan terhadap minat investasi di pasar modal. secara parsial, variabel pelatihan pasar modal, faktor demografi, dan norma subjektif memiliki pengaruh positif dan signifikan terhadap minat investasi mahasiswa. berdasarkan temuan ini, perguruan tinggi diharapkan dapat terus mendorong mahasiswa untuk meningkatkan minat berinvestasi, khususnya di pasar modal syariah. hal ini dapat diwujudkan melalui penguatan kurikulum terkait pasar modal syariah, pelatihan, serta penyelenggaraan seminar atau kegiatan edukatif tentang investasi syariah. kata kunci : pelatihan pasar modal, faktor demografi dan norma subjektif.

ABSTRACT This study aims to analyze the effect of capital market training, demographic factors, and subjective norms on students' interest in investing in the capital market. The study population was all active students of the Faculty of Economics and Business, Syiah Kuala University, with a sample of 100 students selected by purposive sampling. The data analysis technique used was multiple linear regression. The results of the study showed that simultaneously, all independent variables had a significant effect on investment interest in the capital market. Partially, the variables of capital market training, demographic factors, and subjective norms had a positive and significant effect on students' investment interest. Based on these findings, universities are expected to continue to encourage students to increase their interest in investing, especially in the sharia capital market. This can be realized through strengthening the curriculum related to the sharia capital market, training, and organizing seminars or educational activities on sharia investment. Keywords : Capital Market Training, Demographic Factors and Subjective Norms.