Electronic Theses and Dissertation

abstract gata khumaira. (2024). semiotic discourse analysis in teacher marketplace online news [graduate thesis. universitas syiah kuala]. under the supervision of prof. dr. yunisrina q. yusuf, s.pd., m.ling, and dr. dian fajrina, s.pd., m.ed. this research aims to analyze semiotic discourse analysis regarding to the linguistics signs and graphic signs of news discourse, which is a vital field of linguistic research. news has always been seen as an objective and formal linguistic form of discourse. however, the definition of news is rather elusive (rule & anderson, 2003). news must be something extraordinary and particular enough to attract the public's attention. this research discussed semiotic analysis in online news which is beritasatu.com about a new policy for teachers in indonesia (teacher marketplace) suggested by the education prime minister (nadiem makariem). this policy is an online database of teachers that can be chosen from schools that need teachers immediately. therefore, this policy was being considered as an insult to the teachers. social media such as online news pages, tiktok, instagram, etc conducted online demonstration practices indicating that the government insults teachers’ profession by selling them in online databases. this research focused on the headlines, lexical choices, language used, typography, and photography of the 15 news related to the teacher marketplace on beritasatu.com. by using the framework by miles et al.(2014) the results showed 15 biased headlines, 27 biased lexical choices, 18 unpleasant language used, 10 satirizing photographies, and the standard typography of the online web news explained. these results play a role in the news readers to be more aware of biased and harsh words that are delivered on certain online news pages. keywords: headlines, language used, lexical choice, photography, typography