Electronic Theses and Dissertation

Abstrak penelitian ini menganalisis pengaruh atribut islam dan kualitas layanan terhadap loyalitas wisatawan domestik di aceh, dengan keterlibatan wisatawan sebagai variabel mediasi. data dikumpulkan melalui kuesioner yang disebarkan kepada 170 responden yang merupakan wisatawan domestik. metode analisis menggunakan partial least square (pls). hasil penelitian menunjukkan bahwa atribut islam dan kualitas layanan memiliki pengaruh signifikan terhadap keterlibatan dan loyalitas wisatawan. selain itu, keterlibatan terbukti memediasi pengaruh atribut islam dan kualitas layanan terhadap loyalitas wisatawan. studi ini memberikan wawasan bagi pengelola pariwisata untuk meningkatkan kepuasan wisatawan dengan memperhatikan nilai-nilai islam, kualitas layanan, serta memperkuat keterlibatan wisatawan dalam pengalaman mereka. kata kunci: pariwisata halal, atribut islam, kualitas layanan, loyalitas wisatawan, keterlibatan wisatawan.

ABSTRACT This study examines the influence of Islamic attributes and service quality on domestic tourist loyalty in Aceh, with tourist engagement as a mediating variable. Data were collected through questionnaires distributed to 170 respondents who were domestic tourists. The analysis method employed Partial Least Square (PLS). The findings reveal that Islamic attributes and service quality significantly influence tourist engagement and loyalty. Furthermore, engagement is proven to mediate the impact of Islamic attributes and service quality on tourist loyalty. This study provides insights for tourism managers to enhance visitor satisfaction by prioritizing Islamic values, service quality, and strengthening tourist engagement in their experiences. Keywords: Halal Tourism, Islamic Attributes, Service Quality, Tourist Loyalty, Tourist Engagement.