Universitas Syiah Kuala | ELECTRONIC THESES AND DISSERTATION

Electronic Theses and Dissertation

Universitas Syiah Kuala

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Nurnazirah, ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PEMILIHAN LOKASI COFFEE SHOP DI KECAMATAN KUTA ALAM. Banda Aceh Fakultas Teknik Perencanaan Wilayah dan Kota,2024

Aceh dijulukisebagai “negeri 1001 warung kopi” karena keberadaan kedai kopi yang sangat banyak dan beragam di aceh (kumkm aceh, 2022). fenomena banyaknya pertumbuhan coffee shop saat ini tentunya memiliki dampak yang signifikan terhadap permasalahan zonasi kawasan. berdasarkan rencana detail tata ruang (rdtr) kota banda aceh tahun 2021-2041, kecamatan kuta alam direncanakan sebagai zonasi kawasan perdagangan dan jasa sub bwp, perumahan dan sarana pelayanan umum. penyebaran coffee shop di kecamatan kuta alam pada kawasan perdagangan dan jasa dari segi positif yaitu secara signifikan meningkatkan daya tarik kawasan ini. namun, disisi lain keberadaan coffee shop di kawasan permukiman dapat menimbulkan dampak negatif, seperti perubahan fungsi bangunan yang terjadi ketika rumah tinggal dialihfungsi menjadi coffee shop, dan lainnya. penelitian ini bertujuan untuk melihat variabel yang paling menonjol yang mempengaruhi faktor pemilihan lokasi coffee shop di kecamatan kuta alam. penelitian ini menggunakan analisis average nearest neighbor (ann) dan pendekatan kuantitatif dengan analisis faktor. variabel yang digunakan adalah aksesibilitas, tempat parkir, lingkungan, persaingan, biaya lokasi, serta peraturan pemerintah. hasil perhitungan menggunakan analisis tetangga terdekat (average nearest neighbor) menunjukkan angka ratio 0,487619 yang artinya lokasi coffee shop di kecamatan kuta alam memiliki pola mengelompok (clustered). hasil dari analisis faktor yang diolah menggunakan spss terdapat empat faktor yang mempengaruhi pemilihan lokasi di kecamatan kuta alam, yaitu faktor aksesibilitas dan lokasi strategis, faktor lingkungan, faktor kawasan komersial, dan faktor kawasan campuran dan harga lahan. kata kunci: analisis average nearest neighbor (ann), analisis faktor, coffee shop, kecamatan kuta alam, pemilihan lokasi.



Abstract

Aceh is dubbed as the “Land of 1001 Coffee Shops” due to the existence of many and varied coffee shops in Aceh (KUMKM Aceh, 2022). The phenomenon of the large number of coffee shop growth today certainly has a significant impact on regional zoning issues. Based on the Detailed Spatial Plan (RDTR) of Banda Aceh City Year 2021-2041, Kuta Alam Sub-district is planned as a zoning area for trade and services of sub BWP, housing and public service facilities. The spread of coffee shops in Kuta Alam Sub-district in the trade and service area from a positive perspective, namely significantly increasing the attractiveness of this area. However, on the other hand, the presence of coffee shops in residential areas can have a negative impact, such as changes in building functions that occur when residential houses are converted into coffee shops, and others. This study aims to look at the most prominent variables that influence the location selection factors of coffee shops in Kuta Alam District. This research uses Average Nearest Neighbor (ANN) analysis and quantitative approach with factor analysis. The variables used are accessibility, parking lots, environment, competition, location costs, and government regulations. The results of calculations using the analysis of the nearest neighbor (Average Nearest Neighbor) show a ratio of 0.487619 which means that the location of coffee shops in Kuta Alam District has a clustered pattern. The results of the factor analysis processed using SPSS there are four factors that influence the selection of locations in Kuta Alam District, namely the accessibility factor and strategic location, environmental factors, commercial area factors, and mixed area factors and land prices. Keywords: Average Nearest Neighbor (ANN) Analysis, Factor Analysis, Coffee Shop, Kuta Alam District, Location Selection.



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