Electronic Theses and Dissertation

Abstrak penelitian ini bertujuan untuk menguji pengaruh kecerdasan emosional dan bias perilaku terhadap pengambilan keputusan investasi pada gen-z di kota banda aceh. pengumpulan data dalam penelitian ini diperoleh melalui kuisioner google form sebagai instrumen pengumpulan data terhadap 190 responden. teknik pengambilan sampel yang digunakan dalam penelitian ini adalah non-probability sampling dengan jenis yang digunakan purposive sampling. berdasarkan hasil analisis menunjukkan bahwa kecerdasan emosional berpengaruh signifikan terhadap pengambilan keputusan investasi pada gen-z di kota banda aceh dan bias perilaku (overconfidence bias, herding bias, representative bias, dan availability bias) berpengaruh signifikan terhadap pengambilan keputusan investasi pada gen-z di kota banda aceh. kata kunci: pengambilan keputusan investasi, kecerdasan emosional, overconfidence bias, herding bias, representative bias, dan availability bias

ABSTRACT This study aims to examine the effect of emotional intelligence and behavioral bias on investment decision making on gen-z in the city of Banda Aceh. Data collection in this study was obtained through a google form questionnaire as a data collection instrument for 190 respondents. The sampling technique used in this study is nonprobability sampling with the type used purposive sampling. Based on the results of the analysis, it shows that emotional intelligence has a significant effect on investment decision making on gen-z in the city of Banda Aceh and behavioral biases (Overconfidence Bias, Herding Bias, Representative Bias, and Availability Bias) have a significant effect on investment decision making on gen-z in the city of Banda Aceh. Keywords: Investment Decision Making, Emotional Intelligence, Overconfidence Bias, Herding Bias, Representative Bias, and Availability Bias