Electronic Theses and Dissertation

Abstrak penelitian ini bertujuan menganalisis pengaruh motivasi, rekomendasi broker dan sentimen media sosial terhadap keuntungan investor saham syariah : studi kasus mandiri sekuritas aceh. data yang digunakan dalam penelitian ini yaitu data primer. penelitian ini menggunakan pendekatan kuantitatif dengan menggunakan populasi investor mandiri sekuritas aceh. jumlah sampel sebanyak 105 responden yang diambil dengan teknik non-probability sampling dan metode purposive sampling. teknik analisis data menggunakan regresi linear berganda dengan bantuan spss. hasil penelitian ini menunjukkan bahwa variabel motivasi, rekomendasi broker dan sentimen media sosial berpengaruh positif terhadap keuntungan investor saham syariah. kata kunci: motivasi, rekomendasi broker, sentimen media sosial, keuntungan investor saham syariah

ABSTRACT This research aims to analyze the influence of motivation, broker recommendations and social media sentiment on the profits of sharia stock investors: an independent case study of Aceh securities. The data used in this research is primary data. This research uses a quantitative approach using a population of independent Aceh securities investors. The total sample was 105 respondents taken using non-probability sampling technique and purposive sampling method. The data analysis technique uses multiple linear regression with the help of SPSS. The results of this research show that motivation variables, broker recommendations and social media sentiment have a positive effect on the profits of sharia stock investors Keywords: Motivation, Broker Recommendations, Social Media Sentiment, Sharia Stock Investor Profits