Electronic Theses and Dissertation

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas pelayanan dan shariah governance terhadap loyalitas anggota koperasi pegawai fakultas pertanian (kopefta) universitas syiah kuala, dengan religiusitas sebagai variabel moderasi. penelitian ini menggunakan sampel sebanyak 107 responden yang dipilih melalui teknik probability sampling. data dianalisis menggunakan teknik analisis regresi linear berganda dan analisis regresi moderasi. hasil penelitian menunjukkan bahwa kualitas pelayanan dan shariah governance memiliki pengaruh positif dan signifikan terhadap loyalitas anggota. namun, variabel religiusitas tidak dapat memoderasi hubungan antara kualitas pelayanan dan shariah governance terhadap loyalitas anggota. oleh karena itu, koperasi disarankan untuk terus meningkatkan kualitas pelayanan dan shariah governance guna menjaga loyalitas anggota. penelitian ini juga menyarankan untuk mempertimbangkan faktor-faktor lain yang dapat mempengaruhi loyalitas anggota, meskipun religiusitas tidak memoderasi hubungan tersebut. penelitian lanjutan sebaiknya mengeksplorasi variabel lain dan memperluas sampel. kata kunci : kualitas pelayanan, shariah governance, loyalitas anggota, dan religiusitas

This study aims to analyze the influence of service quality and shariah governance on the loyalty of members of the Cooperative of Faculty of Agriculture Employees (KOPEFTA) at Syiah Kuala University, with religiosity as a moderating variable. The study used a sample of 107 respondents selected through probability sampling. The data were analyzed using multiple linear regression and moderation regression analysis. The results showed that service quality and shariah governance have a positive and significant effect on member loyalty. However, the religiosity variable could not moderate the relationship between service quality and shariah governance on member loyalty. Therefore, it is recommended that the cooperative continues to improve service quality and shariah governance to maintain member loyalty. The study also suggests considering other factors that may influence member loyalty, even though religiosity did not moderate the relationship. Future research should explore other variables and expand the sample size. Keywords: Service Quality, Shariah Governance, Member Loyalty, and Religiosity