Electronic Theses and Dissertation

Abstrak penelitian ini bertujuan untuk meneliti pengaruh perceived credibility dan perceived ease of use terhadap behavioral intention yang dimediasi oleh user satisfaction pada nasabah pengguna aplikasi bsi mobile di kota banda aceh. sampel yang digunakan berjumlah 200 responden. data dikumpulkan dengan menggunakan kuesioner. pengujian hipotesis dilakukan menggunakan structural equation model (sem) dengan memanfaatkan software analysis of moment structure (amos) untuk mengolah data yang telah dikumpul. hasil analisis ini menunjukkan perceived credibility dan percieved ease of use berpengaruh terhadap user satisfaction pada nasabah pengguna aplikasi bsi mobile di kota banda aceh. perceived credibility tidak berpengaruh terhadap behavioral intention pada nasabah pengguna aplikasi bsi mobile di kota banda aceh. perceived ease of use berpengaruh terhadap behavioral intention pada nasabah pengguna aplikasi bsi mobile di kota banda aceh. user satisfaction berpengaruh terhadap behavioral intention pada nasabah pengguna aplikasi bsi mobile di kota banda aceh. user satisfaction memediasi secara penuh pengaruh perceived credibility terhadap behavioral intention pada nasabah pengguna aplikasi bsi mobile di kota banda aceh. user satisfaction memediasi secara parsial pengaruh perceived ease of use terhadap behavioral intention pada nasabah pengguna aplikasi bsi mobile di kota banda aceh. kata kunci: behavioral intention, perceived credibility, perceived ease of use, user satisfaction

ABSTRACT This research aims to examine the influence of Perceived Credibility and Perceived Ease of Use on Behavioral Intention mediated by User Satisfaction in customers using the BSI Mobile application in Banda Aceh City. The sample used was 200 respondents. Data was collected using a questionnaire. Hypothesis testing was carried out using the Structural Equation Model (SEM) by utilizing Analysis of Moment Structure (AMOS) software to process the data that had been collected. The results of this analysis show that Perceived Credibility and Perceived Ease of Use influence User Satisfaction among customers using the BSI Mobile application in Banda Aceh City. Perceived Credibility has no effect on Behavioral Intention among customers using the BSI Mobile application in Banda Aceh City. Perceived Ease of Use influences Behavioral Intention among customers using the BSI Mobile application in Banda Aceh City. User Satisfaction influences Behavioral Intention among customers using the BSI Mobile application in Banda Aceh City. User Satisfaction fully mediates the influence of Perceived Credibility on Behavioral Intention among customers using the BSI Mobile application in Banda Aceh City. User Satisfaction partially mediates the influence of Perceived Ease of Use on Behavioral Intention among customers using the BSI Mobile application in Banda Aceh City. Keywords : Behavioral Intention, Perceived Credibility, Perceived Ease of Use, User Satisfaction