Electronic Theses and Dissertation

Penelitian ini bertujuan untuk meneliti pengaruh herding dan overconfidence terhadap keputusan investasi investor saham di banda aceh dengan financial literacy sebagai variabel moderasi. sampel yang digunakan berjumlah 170 responden yang aktif berinvestasi saham. data dikumpulkan dengan menggunakan kuesioner. teknik analisa data yang digunakan adalah moderated regression anaylisis (mra). hasil analisis ini menunjukkan herding berpengaruh signifikan terhadap keputusan investasi investor saham di banda aceh dan overconfidence berpengaruh signifikan terhadap keputusan investasi investor saham di banda aceh. sedangkan, financial literacy tidak memoderasi pengaruh herding dan overconfidence terhadap keputusan investasi investor saham di banda aceh kata kunci: keputusan investasi, herding, overconfidence, financial literacy, moderated regression anaylisis

This research aims to investigate the impact of herding and overconfidence on stock investor's investment decision in Banda Aceh with financial literacy as moderating variable. Sample which is used for this research were 170 respondents who are actively investing on stock. Data was collected by using questionnaires and this research used Moderated Regression Anaylisis (MRA) technique for analyzing data. The results of the analysis shows that herding give significant impact and overconfidence give significant impact on investor stock investment decision in Banda Aceh. Meanwhile, financial literacy is not moderating the impact of herding and overconfidence on stock investor's investment decision in Banda Aceh. Keywords: Investment decision, herding, overconfidence, financial literacy, Moderated Regression Anaylisis