Electronic Theses and Dissertation

Penelitiaan ini bertujuan untuk menguji pengaruh halal certification dan food quality terhadap purchase intention yang dimediasi oleh customer attitude pada restoran atariki japan di kota banda aceh. pengumpulan data dalam penelitian ini diperoleh melalui penyebaran google form sebagai instrumen pengumpulan data terhadap 180 responden. teknik pengambilan sampel yang digunakan dalam penelitian ini adalah non-probability sampling dengan metode yang digunakan convenience sampling. berdasarkan hasil analisis menunjukkan bahwa halal certification berpengaruh positif terhadap customer attitude, food quality berpengaruh positif terhadap customer attitude, halal certification berpengaruh positif terhadap purchase intention, food quality berpengaruh positif terhadap purchase intention, customer attitude berpengaruh positif terhadap purchase intention dan customer attitude dapat memediasi hubungan antara halal certification terhadap purchase intention dan juga customer attitude dapat memediasi hubungan antara food quality terhadap purchase intention. kata kunci: halal certification, food quality, purchase intention, dan customer attitude

This research aims to examine the effect of Halal Certification and Food Quality on Purchase Intention which is mediated by Customer Attitude at Atariki Japan Restaurant in Banda Aceh City. Data collection in this study was obtained through distributing google forms as a data collection instrument for 180 respondents. The sampling technique used in this study is non-probability sampling with the methode used convenience sampling. Based on the results of the analysis, it shows that Halal Certification have a positive effect on Customer Attitude, Food Quality has a positive effect on Customer Attitude, Halal Certification have a positive effect on Purchase Intention, Food Qualitye has a positive effect on Purchase Intention, Customer Attitude has a positive effect on Purchase Intention and Cusromer Attitude can mediate the relationship between Halal Certification on Purchase Intention and also Customer Attitude can mediate the relationship between Food Quality on Purchase Intention. Keywords: Halal Certification, Food Quality, Purchase Intention, and Customer Attitude