Electronic Theses and Dissertation

Abstrak penelitian ini bertujuan untuk meneliti pengaruh avalability,anchoring dan representativeness terhadap keputusan investasi saham genrasi z di kota banda aceh. sampel yang digunakan berjumlah 100 responden yang aktif berinvestasi saham. data dikumpulkan dengan menggunakan kuesioner. seleksi responden menggunakan metode purposive sampling dengan kriteria berdomisili di kota banda aceh, memiliki akun saham di sekuritas yang terdaftar di bursa efek indonesia, dan pernah melakukan transaksi saham 5 kali dalam satu tahun. teknik analisis data yang digunakan adalah spss versi 26. hasil penelitian ini menunjukkan bahwa availability berpengaruh positif signifikan terhadap keputusan investasi saham generasi z di kota banda aceh, anchoring berpengaruh positif signifikan terhadap keputusan investasi saham generasi z di kota banda aceh, dan representativeness berpengaruh positif signifikan terhadap keputusan investasi saham generasi z di kota banda aceh, serta ketiga variabel tersebut secara simultan berpengaruh terhadap keputusan investasi investor di kota banda aceh dengan pengaruh sebesar 54,1 % . kata kunci : pengambilan keputusan investasi saham, availability, anchoring, representativeness

ABSTRACT This study aims to examine the effect of Availability, Anchoring and Representativeness on stock investment decisions of Generation Z in Banda Aceh City. The sample used was 100 respondents who were active stock investors. Data were collected using a questionnaire. The selection of respondents used a purposive sampling method with the criteria of being domiciled in Banda Aceh City, having a stock account in securities listed on the Indonesia Stock Exchange, and having made stock transactions 5 times in one year. The data analysis technique used was SPSS version 26. The results of this study indicate that availability has a significant positive effect on stock investment decisions of Generation Z in Banda Aceh City, Anchoring has a significant positive effect on stock investment decisions of Generation Z in Banda Aceh City, and Representativeness has a significant positive effect on stock investment decisions of Generation Z in Banda Aceh City, and the three variables simultaneously influence investor investment decisions in Banda Aceh City with an influence of 54.1%. Keywords: Stock Investment Decision Making, Availability, Anchoring, Representativeness