Electronic Theses and Dissertation

Abstrak penelitian ini bertujuan untuk mengukur pengaruh promotional activity dan store atmosphere terhadap impulse buying behavior yang dimediasi oleh payment facility pada matahari department store. sampel yang digunakan pada penelitian ini adalah konsumen matahari department store yang berjumlah 156 responden. peralatan pengumpulan data yang digunakan dalam penelitian ini adalah kuesioner. teknik pengampilan sampel yang digunakan adalah nonprobability sampling dengan jenis yang digunakan purposive sampling. structural equation modelling (sem) digunakan sebagai metode analasis untuk mengetahui pengaruh antar variabel-variabel yang terlibat. berdasarkan hasil analisis sem menunjukkan bahwa promotional activity berpengaruh terhadap payment facility, store atmosphere berpengaruh terhadap payment facility, promotional activity berpengaruh terhadap impulse buying behavior, store atmosphere berpengaruh terhadap impulse buying behavior, payment facility berpengaruh terhadap impulse buying behavior, payment facility memediasi secara partially mediating pengaruh promotional activity terhadap impulse buying behavior, payment facility memediasi secara partially mediating pengaruh store atmosphere terhadap impulse buying behavior. kata kunci: promotional activity, store atmosphere, impulse buying behavior, payment facility 

ABSTRACT This study aims to measure the effect of promotional activity and store atmosphere on impulse buying behavior mediated by payment facililty at Matahari Department Store. The sample used in this study was Matahari Department Store Consuments, totaling 156 respondents. The data collection tool used in this study was a questionnaire. The sampling technique used is nonprobability sampling with the type used purposive sampling. Structural Equation Modeling (SEM) is used as an analytical method to determine the effect of the variables involved. Based on the results of SEM analysis, it is known that promotional activity has an effect on payment facility, store atmosphere has an effect on payment facility, promotional activity has an effect on impulse buying behavior, store atmosphere has an effect on impulse buying behavior, payment facility has an effect on impulse buying behavior, payment facility mediates partially effect of promotional activity on impulse buying behavior, and payment facility mediates partially effect of store atmosphere on impulse buying behavior Keywords: Promotional Activity, Store Atmosphere, Impulse Buying Behavior, Payment Facility