Penelitian ini bertujuan untuk mengukur pengaruh perceived price justice dan perceived service quality terhadap customer loyalty yang dimediasi oleh customer satisfaction pelanggan toko kopi kiri kota banda aceh. sampel yang digunakan pada penelitian ini adalah pelanggan toko kopi kiri yang berjumlah 160 responden dan menggunakan kuesioner sebagai instrumen pengumpulan data. teknik sampel yang digunakan non-probability sampling dengan metode purposive sampling. statistical product and service solutions (spss) digunakan sebagai metode analisis untuk mengetahui pengaruh antar variabel-variabel yang terlibat. hasil penelitian menunjukan bahwa perceived price justice dan perceived service quality berpengaruh positif terhadap customer loyalty, perceived price justice dan perceived service quality berpengaruh positif terhadap customer satisfaction, customer satisfaction memiliki pengaruh positif terhadap customer loyalty. perceived price justice dan perceived service quality berpengaruh positif terhadap customer loyalty yang dimediasi oleh customer satisfaction.
Electronic Theses and Dissertation
Universitas Syiah Kuala
SKRIPSI
PENGARUH PERCEIVED PRICE JUSTICE DAN PERCEIVED RNSERVICE QUALITY TERHADAP CUSTOMER LOYALTY YANG RNDIMEDIASI OLEH CUSTOMER SATISFACTION PELANGGAN RNTOKO KOPI KIRI KOTA BANDA ACEH. Banda Aceh Fakultas Ekonomi Manajemen,2024
Baca Juga : PENGARUH PERCEIVED QUALITY DAN LIFESTYLE CONGRUENCE TERHADAP BRAND LOYALTY YANG DIMEDIASI OLEH CUSTOMER SATISFACTION PADA PENGGUNA PRODUK SOMETHINC (MASYITAH, 2025)
Abstract
This study aims to measure the effect of Perceived Price Justice and Perceived Service Quality on Customer Loyalty mediated by Customer Satisfaction of Kiri Coffee Shop Customers in Banda Aceh City. The sample used in this study was Left Coffee Shop Customers totaling 160 respondents and using questionnaires as data collection instruments. The sample technique used is non-probability sampling with purposive sampling method. Statistical product and service solutions (SPSS) are used as an analysis method to determine the influence between the variables involved. The results showed that Perceived Price Justice and Perceived Service Quality have a positive effect on Customer Loyalty, Perceived Price Justice and Perceived Service Quality have a positive effect on Customer Satisfaction, Customer Satisfaction has a positive influence on Customer Loyalty. Perceived Price Justice and Perceived Service Quality have a positive effect on Customer Loyalty mediated by Customer Satisfaction.