Electronic Theses and Dissertation

Abstrak penelitian ini bertujuan untuk menganalisis pengaruh harga, kualitas produk dan shopping lifestyle terhadap impulse buying konsumen muslim mr. diy di kota banda aceh. sampel yang digunakan sebanyak 102 responden yang didapat melalui teknik purposive sampling yang dilakukan melalui penyebaran kuesioner. adapun analisis yang digunakan adalah regresi linear berganda dan diproses menggunakan software spss. hasil penelitian menunjukan bahwa secara parsial variabel harga, kualitas produk dan shopping lifestyle berpengaruh positif signifikan terhadap impulse buying. kemudian secara simultan, variabel harga, kualitas produk dan shopping lifestyle berpengaruh signifikan terhadap impulse buying konsumen muslim mr. diy di kota banda aceh. kata kunci: harga, kualitas produk, shopping lifestyle, impulse buying

ABSTRACK This study aims to analyze the effect of price, product quality and shopping lifestyle on impulse buying of Muslim consumers MR. DIY in Banda Aceh City. The sample used was 102 respondents obtained through purposive sampling technique which was carried out through distributing questionnaires. The analysis used is multiple linear regression and processed using SPSS software. The results showed that partially the price, product quality and shopping lifestyle variables had a significant positive effect on impulse buying. Then simultaneously, the variables of price, product quality and shopping lifestyle have a significant effect on impulse buying for Muslim consumers MR. DIY in Banda Aceh City. Keywords: price, product quality, shopping lifestyle, impulse buying