Universitas Syiah Kuala | ELECTRONIC THESES AND DISSERTATION

Electronic Theses and Dissertation

Universitas Syiah Kuala

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MISA TAHRIZIA, THE EFFECT OF GREEN TRUST AND GREEN PERCEIVED QUALITY ON GREEN PURCHASE INTENTION OF LOVE BEAUTY AND PLANET CUSTOMERS IN BANDA ACEH: THE MODERATING ROLE OF ENVIRONMENTAL AWARENESS. Banda Aceh Fakultas Ekonomi dan Bisnis Manajemen,2024

Baca Juga : PENGARUH GREEN BRAND POSITIONING DAN GREEN CUSTOMER VALUE TERHADAP GREEN PURCHASE INTENTION YANG DIMEDIASI OLEH ATTITUDE TOWARD GREEN BRAND PADA PENGGUNA PRODUK THE BODY SHOP DI BANDA ACEH (ALYA PUTRI LUTHFIYYAH, 2025)

Abstract

This research is conducted to examine the influence of green trust and green perceived quality on green purchase intention with the mediating role of environmental awareness from perspective of Love Beauty and Planet customers in Banda Aceh. Data were collected by questionnaire filled in by 190 respondents. The analysis techniques used was Structural Equation Modelling (SEM). The results showed that green trust and green perceived quality have a significant influence on green purchase intention of customers. Moreover, environmental awareness significantly moderates these relationship.

Baca Juga : PENGARUH BRAND AWARENESS DAN SOCIAL INTERACTION TERHADAP PURCHASE INTENTION YANG DIMEDIASI OLEH TRUST TERHADAP PRODUK UNIQLO (WIDYANOLA, 2025)



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