Electronic Theses and Dissertation

Tujuan penelitian ini adalah untuk menganalisis pengaruh service quality dan store atmosphere terhadap repurchase intention di mediasi oleh customer satisfaction pada toko iyradyba banda aceh. jumlah responden dalam penelitian adalah 133 konsumen pada toko iyradyba banda aceh. teknik pengambilan sampel yang digunakan purposive sampling dengan metodenya non-probability sampling. sesuai dengan ketersediaan data dan tuntutan analisis, maka peneliti menggunakan spss versi 24 untuk menganalisis datanya. penelitian ini mengemukakan bahwa semua variabel berpengaruh signifikan antar hubungan langsung maupun mediasi mulai dari service quality dan store atmosphere berpengaruh positif dan signifikan terhadap customer satisfaction, service quality dan store atmosphere berpengaruh positif dan signifikan terhadap repurchase intention dan customer satisfaction berpengaruh positif dan signifikan terhadap repurchase intention. selanjutnya service quality dan store atmosphere berpengaruh positif dan signifikan terhadap repurchase intention melalui customer satisfaction pada toko iyradba banda aceh. kata kunci: service quality, store atmosphere, repurchase intention, customer satisfaction

The purpose of this study was to analyze the effect of service quality and store atmosphere on repurchase intention mediated by customer satisfaction at Iyradyba Banda Aceh Stores. The number of respondents in the study were 133 consumers at the Iyradyba Banda Aceh Store. The sampling technique used was Purposive Sampling with the Non-probability Sampling method. In accordance with the availability of data and the demands of analysis, the researchers used SPSS version 24 to analyze the data. This study suggests that all variables have a significant effect between direct and mediated relationships, starting from service quality and store atmosphere which have a positive and significant effect on customer satisfaction, service quality and store atmosphere have a positive and significant effect on repurchase intention and customer satisfaction has a positive and significant effect on repurchase intention. Furthermore, service quality and store atmosphere have a positive and significant effect on repurchase intention through customer satisfaction at the Iyradba Banda Aceh store. Keywords: Service Quality, Store Atmosphere, Repurchase Intention, Customer Satisfaction