Universitas Syiah Kuala | ELECTRONIC THESES AND DISSERTATION

Electronic Theses and Dissertation

Universitas Syiah Kuala

    SKRIPSI
Sufriadi, PENGARUH CELEBRITY ENDORSE, ATTITUDE ON BRAND, ATTITUDE ON ADVERTISING TERHADAP REPURCHASE INTENTION PRODUK SKINCARE MS GLOW DI BANDA ACEH. Banda Aceh Fakultas Ekonomi dan Bisnis Manajemen,2023

Abstrak: penelitian ini bertujuan untuk pengaruh celebrity endorse, attitude on brand, attitude on advertising terhadap repurchase intention produk skincare ms glow di banda aceh. teknik pengambilan sampel pada penelitian ini menggunakan nonprobability sampling dengan jenis pengambilan sampel menggunakan purposive sampling dengan sampel 105 responden. hasil penelitian ini menunjukkan bahwa variabel ceileibrity eindoirsei yang dibangun dalam moideil peineilitian meimpeingaruhi seicara neigatif dan signifikan teirhadap reipurchasei inteintioin, variabel attitudei oin brand beirpeingaruh poisitif dan signifikan teirhadap reipurchasei inteintioin, variabel attitudei oin adveirtising beirpeingaruh poisitif dan signifikan teirhadap reipurchasei inteintioin. kemudian variabel ceileibrity eindoirsei,attitudei oin brand dan attitudei oin adveirtising beirpeingaruh poisitif dan signifikan teirhadap reipurchasei inteintioin pada koinsumein skincarei ms gloiw di banda aceih. kata kunci: celebrity endorse, attitude on brand, attitude on advertising,repurchase intention

Baca Juga : PENGARUH CELEBRITY ENDORSE DAN ADVERTISING TERHADAP BRAND AWARENESS PADA PENGGUNA PRODUK GARNIER MEN DI GAYO LUES (MHD RIZAL ILHAM, 2022)

Abstract

Abstrack : This research aims to determine the influence of celebrity endorsement, attitude on brand, attitude on advertising on repurchase intention for Ms Glow Skincare products in Banda Aceh. The sampling technique in this research used nonprobability sampling with the type of sampling using purposive sampling with a sample of 105 respondents. The results of this study indicate that the Personality Personality variable which is constructed in the analytical model has a negative and significant effect on the Reipurchase of Inteintioin, the Attitudei Oin Brand variable has a positive and significant influence on the Reipurchase of Inte ioin. Then the variables Personality Brand, Attitudei Oin Brand and Attitudei Oin Adveirtising have a positive and significant influence on the Reipurchasei Inteintioin on Coinsumein Skincarei Ms Gloiw in Banda Aceh. Keywords: Celebrity Endorse, Attitude On Brand, Attitude On Advertising,Repurchase Intention

Baca Juga : THE EFFECT OF HALAL LABEL, CELEBRITY ENDORSEMENT, AND ELECTRONIC WORD OF MOUTH (E-WOM) TOWARDS REPURCHASE INTENTION MEDIATED BY ELECTRONIC TRUST (E-TRUST) OF WARDAH CUSTOMERS IN BANDA ACEH (Alya Dara Kirana, 2022)



    SERVICES DESK