Electronic Theses and Dissertation

Penelitian ini bertujuan untuk mengetahui pengaruh perceived usefulness dan perceived ease of use terhadap repurchase intention melalui user satisfaction dan trust pada pengguna aplikasi traveloka di kota banda aceh. data diperoleh melalui survei terhadap 210 orang sebagai sampel yang mewakili populasi penelitian dan menggunakan kuesioner sebagai instrumen pengumpulan data. teknik sampel yang digunakan non-probability sampling dengan teknik purposive sampling. statistical product and service solutions (spss) digunakan sebagai metode analisis untuk mengetahui pengaruh antara variabel-variabel yang terlibat. hasil penelitian menunjukkan bahwa perceived usefulness dan perceived ease of use berpengaruh positif terhadap trust dan user satisfaction. perceived usefulness dan perceived ease of use berpengaruh positif terhadap repurchase intention. trust dan user satisfaction memiliki pengaruh positif terhadap repurchase intention. perceived usefulness dan perceived ease of use berpengaruh positif terhadap repurchase intention bila dimediasi oleh user satisfactiont dan trust.. kata kunci: perceived usefulness, perceived ease of use, user satisfaction, trust, repurchase intention.

This study aims to determine the effect of Perceived Usefulness and Perceived Ease of use on Repurchase Intention through Trust and User Satisfaction for Traveloka user in Banda Aceh City. Data were collected through a survey of 210 respondents as sample to represents the research population and used a questionnaire as the data collection instrument. The sample technique used is non-probability sampling with purposive sampling technique. Statistical product and service solutions (SPSS) are used as an analytical method to determine the effect of the variables involved. The results of the study show that Perceived Usefulness and Perceived Ease of use have a positive effect on Trust and User Satisfaction. Perceived usefulness and Perceived ease of use have a positive effect on Repurchase Intention. Trust and User Satisfaction has a positive influence on Repurchase Intention. Perceived Usefulness and Perceived Ease of use have a positive effect on Repurchase Intention when mediated by User Satisfaction and Trust. Keywords: Perceived Usefulness, Perceived Ease of Use, User Satisfaction, Trust, Repurchase Intention.