Electronic Theses and Dissertation

Penelitian ini bertujuan untuk menganalisis pengaruh religiusitas dan literasi zakat terhadap minat masyarakat membayar zakat melalui bsi mobile dengan technology acceptance model (tam) sebagai variabel moderasi. sampel yang digunakan dalam penelitian berjumlah 112 responden yang dipilih menggunakan rumus hair. teknik analisis data yang digunakan berupa analisis regresi linear berganda dan analisis regresi moderasi. hasil penelitian menunjukkan bahwa religiusitas berpengaruh positif dan signifikan terhadap minat masyarakat membayar zakat, sedangkan literasi zakat tidak berpengaruh terhadap minat membayar zakat. variabel tam mampu memoderasi secara positif hubungan religiusitas terhadap minat masyarakat membayar zakat melalui bsi mobile. diharapkan technology acceptance model (tam) dapat mempertahankan religiusitas dan literasi zakat pada masyarakat dalam meningkatkan minat membayar zakat. kata kunci : religiusitas, literasi zakat, tam, minat, bsi mobile

This research aims to analyze the influence of religiosity and zakat literacy on the public's interest in paying zakat through BSI Mobile, with the Technology Acceptance Model (TAM) as a moderating variable. The sample consisted of 112 respondents, selected using the Hair Formula. The data analysis techniques employed include multiple linear regression analysis and moderation regression analysis. The research findings reveal that religiosity has a positive and significant impact on the public's interest in paying zakat, while zakat literacy does not influence the interest in zakat payment. The TAM variable positively moderates the relationship between religiosity and the public's interest in paying zakat through BSI Mobile. It is hoped that the Technology Acceptance Model (TAM) can sustain religiosity and zakat literacy among the public, thereby enhancing the interest in paying zakat. Keywords: Religiosity, Zakat Literacy, TAM, Interest, BSI Mobile