Penelitian ini bertujuan untuk meneliti pengaruh representative bias dan availability bias terhadap pengambilan keputusan investasi investor saham di banda aceh dengan internal locus of control sebagai variabel moderasi. sampel yang digunakan berjumlah 143 responden yang aktif berinvestasi saham. data dikumpulkan dengan menggunakan kuesioner. teknik analisa data yang digunakan adalah structural equation modeling (sem) analysis moment of structural (amos). hasil analisis ini menunjukkan availability bias berpengaruh signifikan terhadap pengambilan keputusan investasi investor saham di banda aceh dan representative bias tidak berpengaruh signifikan terhadap pengambilan keputusan investasi investor saham di banda aceh. sedangkan, internal locus of control baik berdasarkan pengalaman investasi maupun jenis kelamin memoderasi secara signifikan pengaruh representative bias dan availability bias terhadap pengambilan keputusan investasi investor saham di banda aceh kata kunci: pengambilan keputusan investasi, representative bias, availability bias, internal locus of control, stuctural equation modelling
Electronic Theses and Dissertation
Universitas Syiah Kuala
SKRIPSI
PENGARUH REPRESENTATIVE BIAS DAN AVAILABILITY BIAS TERHADAP PENGAMBILAN KEPUTUSAN INVESTASI YANG DIMODERASI OLEH INTERNAL LOCUS OF CONTROL PADA INVESTOR YANG BERDOMISILI DI KOTA BANDA ACEH. Banda Aceh Fakultas Ekonomi dan Bisnis (S1),2023
Baca Juga : PENGARUH LITERASI KEUANGAN DAN PERILAKU KEUANGAN TERHADAP KEPUTUSAN INVESTASI DENGAN LOCUS OF CONTROL SEBAGAI VARIABEL MEDIASI: STUDI PADA INVESTOR MUDA DI INDONESIA (Teuku Eri Firtana, 2026)
Abstract
This research aims to investigate the impact of representative bias and availability bias on stock investor's investment decision making in Banda Aceh with internal locus of control as moderating variable. Sample which is used for this research were 143 respondents who are actively investing on stock. Data was collected by using questionnaires and this research used Structural Equation Modeling (SEM) Analysis Moment of Structural (AMOS)technique for analyzing data. The results of the analysis shows that availability bias give significant impact and representative bias give not significant impact on investor stock investment decision making in Banda Aceh. Meanwhile, internal locus of control based on both investment experience and gender is moderating significantly the impact of representative bias and availability bias on stock investor's investment decision making in Banda Aceh. Keywords: Investment Decision Making, Representative bias, Availability bias, Internal locus of control, Stuctural Equation Modelling